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Who should own lead generation for a complex sale?

markempa

Even with the increase of content marketing and inbound marketing, I find salespeople get stuck carrying the load of prospecting for their leads. Why salespeople still cold call, send cold emails and prospect. So, why do salespeople still cold call, cold email or prospect?

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

And what are one of the most difficult methods of lead generation? Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Who Handles B2B Lead Generation?

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AI and Machine Learning Can Fast Track B2B Lead Gen and Sales Productivity

Martech Advisor

AI-driven insights are arriving in a post-cold-call world, one in which B2B marketers must be informed about each customer’s challenges and needs if they’re going to have much success in B2B sales. Learn More: Improved Sales Forecasting Through AI and ML. Artificial Intelligence-Driven Insights.

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How Content Accelerates Lead Generation

Brandpoint

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Lead generation and the death of the cold call.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Inbound Marketing.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead?