The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. I wanted to write an article about the Growth Marketing influencers you should follow on Twitter. And so, I made a Twitter list, I put it in a Google sheet, and I put a form behind it.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Not enough. Responsible party for setting it up right?

Social Media 138

Social Media ROI Media Correlation 138

Hubspot

JUNE 20, 2018

Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person. Host an online webinar.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. I wanted to write an article about the Growth Marketing influencers you should follow on Twitter. And so, I made a Twitter list, I put it in a Google sheet, and I put a form behind it.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Engagio

JUNE 2, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Have you ever taken a meeting or demo of a product, only to later get retargeted by their ads yelling at you to “get a demo now!”? Orchestration in action.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Have you ever taken a meeting or demo of a product, only to later get retargeted by their ads yelling at you to “get a demo now!”? Problem solved.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Content Marketing Institute

AUGUST 22, 2018

The building blocks of lasting brand engagement piqued the curiosity of cultural scientist and Iconoculture co-founder Mary Meehan. The article suggests you first find out why they left ( Twitter , surveys, or email can uncover the cause for their dissatisfaction). joderama Click To Tweet. Emotional triggers as loyalty drivers.

Loyalty 69

Loyalty Ideal Customer Profiles Brand Identity Branding 69

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. The Salesforce entry featured two videos: Dan Stone in solutions engineering created a product demo video to help increase sales and improve product awareness among small business customers.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. The Salesforce entry featured two videos: Dan Stone in solutions engineering created a product demo video to help increase sales and improve product awareness among small business customers.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. The Salesforce entry featured two videos: Dan Stone in solutions engineering created a product demo video to help increase sales and improve product awareness among small business customers.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Hubspot

OCTOBER 29, 2012

Or, if you engage in a co-marketing initiative, you can import a list of opt-ins and nurture them with a specific set of emails. For example, maybe you have a contact field that indicates whether or not a lead has requested a demo of your product. Step 2: Trigger the Desired Actions. 2) Sending Automated Emails.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

SnapApp

JUNE 2, 2017

Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. Most people do want demos, they just want them on their own time and not always with a sales rep conducting them. . Target event hashtags on Twitter and allow booth visitors to vote in real time.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

JANUARY 26, 2012

For instance, HubSpot’s homepage suggests that you start a free, 30-day trial or receive a free product demo. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Education, tutorials and product demos. As mentioned above, product demos are only useful for those using (or ready to use) your product. Influencer marketing can be difficult.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. For example, you can use YouTube or IGTV to upload long-form content and Facebook, Twitter, and Instagram to post nuggets of the main video. Tell us on Twitter , LinkedIn , or Facebook.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . Don't forget to use the available functions of Social Media too: Twitter polls, Facebook reactions, Instagram double taps (however much they may be hated)! Also, for demo requests, we use a multistep interactive qualifier form instead of the regular one step request demo form.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

APRIL 22, 2016

Each and every episode of Marketing Marvels includes and overview and a quick demo of cutting-edge marketing technology that I personally endorse and recommend, plus Q&A, to help you decide whether this technology is right for you and your business. Just show them the demo and then I’ll tell you. Welcome to the program, Dan.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Martech

SEPTEMBER 30, 2021

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. “In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). Chris Wood, Editor.

Multi-Touch Attribution 81

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 81

Hubspot

MARCH 10, 2016

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. The news feed on Twitter is called Timeline.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28