Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. By TJ Raphael. 11/27/2012 -15:36 PM.

B to B 40

B to B Paid Content Social Media CMS Development 40

SnapApp

DECEMBER 13, 2018

We’re able to grab the attention of those targets that tend to be heads down and out of pocket for most of the week, or even longer. We all know that demand generation marketing is a crowded space. Some options come with a fee, such as targeted display banner ads and paid social media campaigns.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Demand generation&# is a better term, though still not precise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. “Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Hubspot

AUGUST 30, 2016

Knowing your target audience will determine a few pieces of the planning process. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. Registrants and attendees.”. Decide important points or stats to hit,” she says.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Adobe Experience Cloud Blog

AUGUST 12, 2011

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Heinz Marketing

JANUARY 9, 2018

To meet the objectives of this project, Heinz Marketing and SnapApp co-created a generational study to better understand and identify the generational differences, as well as the impact of those differences, on the B2B sales process and buyer’s journey. . – Melissa Nazar, Director of Content Strategy, SnapApp.

Webinar Metrics 67

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 67

Pam Didner

JANUARY 1, 2021

One overarching trend: many didn’t attend online events live – they registered and watched on-demand Netflix style. Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. Supply & Demand Issues Rise.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Modern prospects start their buying journeys on diverse channels, including social media channels.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Sword and the Script | B2B

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Savvy PR teams will learn the lessons from the recession and still keep an element of their programs oriented towards demand generation so the impact can be felt.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Adobe Experience Cloud Blog

MAY 4, 2011

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Make the registration process as simple as possible. Create the registration flow. Make it easy for registrants to add it to their calendar.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Demand generation" is a better term, though still not precise.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

DECEMBER 17, 2019

Then, next time you go on social media, all the ads you see are for marketing roles. You can then capitalize on that intent by targeting them with ads, or reaching out with a sales pitch. Bombora also tracks when accounts “surge” or show more intent than normal. How did they know you were looking for a job?

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

Engagio

JUNE 2, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Results : “Game of Social Thrones” was viewed nearly 1.5 million times and shared more than 53,000 times on social media.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Results : “Game of Social Thrones” was viewed nearly 1.5 million times and shared more than 53,000 times on social media. But what’s really exciting is that they aren’t stopping there.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Hubspot

MAY 22, 2018

What's your target market, and why would they be interested in buying from you? For example, if you're selling bedding, you can't just include everyone who sleeps in a bed in your target market. You need to target a smaller group of customers first, like teenagers from middle-income families. Get specific here.

Startups 101

Startups Top of Funnel Work Management Business 101

Hubspot

FEBRUARY 28, 2017

Who’s your target customer, and what tactics and messaging should you use to reach them? A 20-page guide that covers how to build a sales and marketing machine, which demand generation activities with the biggest return on investment, and more. Business Structure, Government Registration, Taxes & More.

Startups 28

Startups Business Template Case Studies 28

Vidyard

JULY 9, 2020

Social Media Marketing for Startups 3.3.1 Social Media Marketing Startup Pro Tip: Court Controversy 3.3.2 Top Social Media Marketing Resources for Startups 3.3.3 Top Social Media Marketing Tools for Startups 3.4 Social Media Marketing for Startups. SEO for Startups 3.2.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Social Media Marketing for Startups 3.3.1 Social Media Marketing Startup Pro Tip: Court Controversy 3.3.2 Top Social Media Marketing Resources for Startups 3.3.3 Top Social Media Marketing Tools for Startups 3.4 When social media marketing for startups works, however, it can work wonders.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65