Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Vidyard

SEPTEMBER 8, 2015

Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs. Early registration is just $349 by Sept.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Vidyard

SEPTEMBER 8, 2015

Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs. Early registration is just $349 by Sept.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

PathFactory

JANUARY 3, 2019

Each partner had a registration quota that would earn them the entire list of registrants. And it generated 307% more pipeline than average compared to similar programs. Key learnings: Live online events (which aren’t standard webinars) can be a great way to attract and engage target personas.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Adobe Experience Cloud Blog

AUGUST 12, 2011

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Capstone Insights

SEPTEMBER 25, 2017

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. Co-Founder and Editor. As such, contacts are excluded or included that should not be.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Pam Didner

JANUARY 1, 2021

One overarching trend: many didn’t attend online events live – they registered and watched on-demand Netflix style. Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. Supply & Demand Issues Rise.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Hubspot

AUGUST 30, 2016

Knowing your target audience will determine a few pieces of the planning process. Registrants and attendees.”. So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use. YouTube Live. In the image above, I’ve selected “unlisted.”

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Heinz Marketing

JANUARY 9, 2018

To meet the objectives of this project, Heinz Marketing and SnapApp co-created a generational study to better understand and identify the generational differences, as well as the impact of those differences, on the B2B sales process and buyer’s journey. . – Melissa Nazar, Director of Content Strategy, SnapApp.

Webinar Metrics 69

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 69

Adobe Experience Cloud Blog

MAY 4, 2011

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Make the registration process as simple as possible. Create the registration flow. Make it easy for registrants to add it to their calendar.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

LeanData

NOVEMBER 8, 2016

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

The ROI Guy

SEPTEMBER 13, 2011

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

Paper 40

Paper Co-Registration Buying Cycle Comparison 40

LeanData

NOVEMBER 8, 2016

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Insider Group

JANUARY 10, 2022

Registration is free! This is a core event for B2B marketing, covering the current issues in B2B, including Demand Generation, Messaging Frameworks, AI and Audience Centricity. Because B2B marketing has its own set of trends, best practices, and quirks that differ from regular B2C strategies. SMX Series. Even better?

Marketing AI 290

Marketing AI Enterprise Management Peer-to-peer Best Practices 290

Sword and the Script | B2B

DECEMBER 26, 2023

As it becomes harder and harder to stand out and gain traction brands will continue to find new ‘cool kids’ to hang with as they navigate the increasingly challenging brand landscape.” ~ Wendy Zajack , Faculty Director & Associate Professor of the Practice, Georgetown University 5. The question is, for good or bad?

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Heinz Marketing

MARCH 11, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and cover a wide range of topics, with a focus on sales development and inside sales priorities. By Matt Heinz, President of Heinz Marketing.

Top of Funnel 64

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 64

Adobe Experience Cloud Blog

DECEMBER 13, 2016

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Prioritize resources to select proper accounts and contacts. Connect with multiple stakeholders within the target account (s).

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. The argument for being targeted could not be more clear now.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Here are best practices for effective CTAs: Keep it above the fold/scroll, and/or pin the CTA to the screen so it scrolls with the viewer. Over 70% of SlideShare traffic comes from targeted searches by professionals looking for specific solutions. Use fewer words and more pictures , and break it up with targeted text.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. Siri anyone?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

MAY 22, 2018

Grab your free business plan template here and apply the practices below. What's your target market, and why would they be interested in buying from you? For example, if you're selling bedding, you can't just include everyone who sleeps in a bed in your target market. How to Make a Business Plan. Get specific here.

Startups 101

Startups Top of Funnel Work Management Business 101

Hubspot

FEBRUARY 28, 2017

Who’s your target customer, and what tactics and messaging should you use to reach them? A 20-page guide that covers how to build a sales and marketing machine, which demand generation activities with the biggest return on investment, and more. Business Structure, Government Registration, Taxes & More. 2) Partnership.

Startups 28

Startups Business Template Case Studies 28

Vidyard

JULY 9, 2020

They think everyone else is as excited as they are, and that they don’t have to put the hard yards in to persuade their target audience. Facebook’s granular targeting means the groups seeing your ads see them a lot—if they see them consistently for more than two weeks, they grow fatigued and the ads stop working. The HubSpot Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They think everyone else is as excited as they are, and that they don’t have to put the hard yards in to persuade their target audience. Facebook’s granular targeting means the groups seeing your ads see them a lot—if they see them consistently for more than two weeks, they grow fatigued and the ads stop working.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65