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HubSpot’s June releases: The manager’s guide

Martech

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues. Your developers will love this. Read more about HubSpot’s free CMS.

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HubSpot’s August releases: A manager’s guide

Martech

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. CMS tools and dashboards collaboration.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. What do customers expect when communicating with a brand? A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. Think of it like directly approaching your customers and asking them what they prefer to see when visiting your website.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. Think of it like directly approaching your customers and asking them what they prefer to see when visiting your website.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

Also on the radar is the way consumers are becoming increasingly concerned with privacy. Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. Zero-Party Data Zero-party data is the data that a customer shares with a brand voluntarily.

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