The Marketing Blender

APRIL 5, 2022

Digital marketing for B2B is different from consumer digital marketing (B2C) because it focuses on reaching other businesses rather than individual consumers. Several key ways B2B digital marketing differs from B2C can be seen in campaign structuring, lead generation, and measurable results. Recent Posts.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Launch Marketing

DECEMBER 6, 2023

This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes. Each article dives deep into specific product launches, best practices used and actionable tactics all marketing leaders can implement in their product launches.

Resources 134

Resources B2B Marketing Planning B2B 134

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Allocadia

APRIL 5, 2019

One specific process that is often chiseled in stone is annual marketing planning. In many enterprise companies, the planning process has been jumbled between team hierarchies and cross-departmental responsibilities. Check out our Gold Medal Planning Playbook to learn about the benefits of strategic planning.

Planning 40

Planning Marketing Plans Tactics Lead Ranking 40

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Create a lead scoring system. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

KoMarketing Associates

APRIL 7, 2021

If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. But before we go too far, let’s be clear about what demand generation is and is not. It’s often referred to as if it was the same as lead generation.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

FEBRUARY 16, 2016

Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. Lead generation is still a challenge. 8 Stats About B2B Marketing Budgets and Spending.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Launch Marketing

AUGUST 23, 2023

An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution. Are there any industry-specific or emerging skills that a VP of Marketing job description should emphasize?

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. CMO Club’s CMO Impact on Customer Experience.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ClearVoice

FEBRUARY 19, 2021

Without long-term value or economic sustainability, a company will not survive, so marketing goals are essentially a way to optimize efficiency and survival. Common marketing goals and objectives. Campaigns typically select their marketing goals from certain predefined buckets including: Brand awareness. Lead generation.

Planning 64

Planning Paid Search Agency Work Management CMO 64

nDash

AUGUST 15, 2022

Tammy continued, “nDash serves as a true partner in our content strategy, helping us create a strategic content plan. nDash worked with us to lay out a roadmap for our content needs, showing how each piece fits together and where it works into our larger marketing plan and content journey.”. Meeting the Fast Pace of Content.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Advertising Agencies Work Management 52

The Marketing Blender

FEBRUARY 27, 2024

LinkedIn Social Selling for B2B Manufacturing Leverage the extensive network of LinkedIn to develop a robust B2B manufacturing marketing strategy. Cultivate meaningful relationships and foster inbound inquiries, ultimately resulting in organic lead generation.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). These are the typical accountabilities for a Chief Marketing Officer.

CMO 52

CMO Paid Content Work Management Marketing Management 52

Golden Spiral

JANUARY 22, 2021

Focus your marketing budget conversations on strategy. Instead, focus your marketing budget conversations on strategy. Prepare the marketing strategy, rationale, goals behind the marketing plan — providing the detailed “why” of the marketing budget. Are we investing more in the marketing tactics that worked?

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

Content Standard

JANUARY 25, 2018

There is still a disconnect within organizations on why this channel should be fully integrated into the overall marketing strategy and not in a silo. Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 Breaking Down Silos.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

KoMarketing Associates

SEPTEMBER 12, 2017

About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. For more insight into this research, we spoke to Kristen Alexander, CMO at Certain, Inc. Why do marketers appear to be slow to automate data capture?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Vision Edge Marketing

DECEMBER 19, 2013

When Marketing acts as a service organization, its objectives and priorities are typically focused on service delivery (time, quality, and budget) and on Sales satisfaction (measured in “qualified leads generated by marketing”).

Lead Scoring 100

Lead Scoring Lead Ranking Service Generation 100

NuSpark Consulting

JULY 28, 2015

Others swear by it as the holy grail of lead generation. Get in front of as many people as possible and start generating leads—enough to give the CMO some figures to justify using this channel. Social media marketing (70%). Some discount social altogether as a non-starter. Who’s right?

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Now that the big names are getting involved, we can expect every CEO and CMO to jump on the bandwagon, but it’s our job to make sure it’s implemented and utilized correctly.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

PureB2B

FEBRUARY 15, 2017

If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers. You’re also missing out on a chance to maximize revenue from warm leads who are more likely to buy compared to new prospects.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 89

Hubspot

APRIL 5, 2017

When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. If it's spent without a commensurate increase in new customers, then it could lead to ruin.

Small Business Marketing 71

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 71

The Marketing Blender

SEPTEMBER 23, 2019

As a rule of thumb, companies should spend about 7% of revenue or 11% of total company budget on marketing. According to the Gartner CMO Spend Survey , marketing budgets made up 11.1% The survey also found that marketing spend as a percentage of revenue fluctuates between 6.5%

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

Oktopost

APRIL 18, 2022

The great news about podcasts is that not only can they create engagement with prospective customers, but you can also learn the latest tips to perfect your campaigns from seasoned B2B marketers that have stepped behind the microphone. . 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy. Lead Generation.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Envy

MARCH 25, 2019

Marketing is still a career for people of all ages. A recent survey conducted by Korn Ferry on 1000 leading US companies concluded that the average age of a CMO in the tech industry is 53. Sales teams and marketers still argue about the same issues: Lead generation and what constitutes an MQL and SQL.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

SnapApp

SEPTEMBER 9, 2016

Marketing experiments give you the data and insights you need to make your content perform better, hit your lead generation goals, and create an optimum user experience. Unfortunately, many marketers approach this with a “throwing spaghetti at the wall” methodology. Demand Gen Marketers Set the Bar.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

The Marketing Blender

APRIL 22, 2021

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52