Heinz Marketing

MARCH 21, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Investing in your tech stack and Ops tools.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Team lead for Social Media at CA Technologies.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Andrea Fryrear , president and lead trainer, AgileSherpas. Create and atomize a white paper.

Marketing Budget Creation 104

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 104

Contently

SEPTEMBER 10, 2020

Less than four years ago, he was leading the account management team at LiveIntent. It seems this year every CMO is talking about the importance of empathy, authenticity, transparency, that sense of brand purpose in their marketing. Kerel Cooper is not your average SVP of Marketing. He’s also not afraid to speak his mind.

Work Management 114

Work Management Marketing Management Branding Brand Identity 114

The ABM Agency

JANUARY 15, 2021

While a CFO can advise on the exact portion of the company’s funds that can be spent toward marketing, it’s the responsibility of the CMO to know where and how to spend it. Costly but slowly (the results are amazing, but there’s a chance your leads have since gone in a different direction) 3. Content Creation: 30%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Contently

JANUARY 30, 2017

If I want to target the CMO of Pepsi with an e-book, LinkedIn is the first place I go. Facebook accounts for over 40 percent of all traffic to publisher sites, eclipsing Google. Gated lead-gen and bottom-funnel content: LinkedIn. On LinkedIn, it’s pretty much required. percent for LinkedIn.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Leadspace

APRIL 5, 2017

B2B marketers all share the same basic goals: consistently generating pipeline and passing qualified leads to sales. The question is how to access it, process it into accurate intelligence, and then use it to generate qualified leads and guide them through the sales funnel (simple, right?). She’s now CMO at a New York-based company.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 59

SnapApp

AUGUST 22, 2017

Marketers like Joe Cordo, current CMO of WegoWise , remembers how other forms of print media during the 90s were hugely important to the success (or failure) of marketing teams. . In 1998, Google was officially introduced as a search engine, but back then it wasn’t the go-to search tool we know it as today. White Papers and PDFs.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

ClearVoice

APRIL 23, 2020

Discovering these with a little data digging and addressing associated topics makes your messaging a magnet for engagement while bolstering credibility on a personal level and moving leads through your sales funnel. White Papers. Even their product description (beauty bar) leads with emotion. Blog posts. Buyer personas.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Content Standard

OCTOBER 3, 2014

Web traffic has long been a focal point when tracking a brand’s online presence; however, today’s B2B marketers are also leaning on sales-lead quality to specifically gauge the success of their content marketing objectives. Register for the Content Standard Newsletter for more content marketing news and insights.

Traffic 40

Traffic Content Marketing Content Advertising Benchmark 40

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . We’ll focus on Twitter, Google+, Facebook and YouTube. Google+ activity data is available within the new social media reports in Google Analytics, as below. . Total circles you are in. .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Standard

SEPTEMBER 12, 2018

A few months ago, I was enjoying Digiday ‘s Making Marketing podcast when the guest that day, new Facebook CMO Antonio Lucio, raised an intriguing conundrum that is likely familiar to many marketers working in this data-driven digital age: “We don’t want to be in a situation where we become data rich, insight poor.”

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Heinz Marketing

SEPTEMBER 7, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. This week’s show is entitled “ Wanna Be CMO of a B2B Travel Company Right Now ? Here’s How One is Pivoting and Winning” and I am joined by Wendy White , VP of Global Marketing at Egencia.

Top of Funnel 105

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 105

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Google, Pinterest, and several other companies are also investing in visual search technology. Featured Snippets in Google Search.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. Generating Leads with End-to-End Content Platforms. Make Sure Your Strategy Includes Lead Generation.

Top of Funnel 110

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 110

Heinz Marketing

MAY 11, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Kevin Marasco is the CMO at Zenefits. And so the idea of sort of the venerable marketing qualified lead and the fact that demand marketers are often measured by how many people they get to fill out forms and to request white papers.

Top of Funnel 86

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 86

Full Circle Insights

FEBRUARY 28, 2021

When marketing teams create leads and monitor their progress through the funnel inside the platform the sales team also uses, marketing can identify issues at critical points, such as MQL-to-SAL conversions, and address any problems to expedite lead progress through the funnel. White Papers. Designing a Lead Lifecycle.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” You have to ask for leads. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

Social Media 100

Social Media Media B2B Lead Scoring 100

Heinz Marketing

MARCH 6, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! He is the Commercial Excellence Practice Leader, longtime CMO, from a number of different roles in companies. But Rishi, thanks so much for joining us.

Top of Funnel 102

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 102

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. James is our senior creative director and leads our in-house full-service agency. [00:02:27] But some of the things that have recently caught my attention are that I listened to the Google Live show, and they’ve just announced their generative AI.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Vidyard

SEPTEMBER 5, 2014

You need to evaluate video’s impact on sales The entire point of releasing marketing videos is to drive more qualified leads through the funnel, but nobody seems to really know how to measure video’s direct impact or ROI. There’s even a misconception that you just can’t measure the success of video.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

KoMarketing Associates

SEPTEMBER 22, 2015

Further, the CMO Council showed that a majority of marketing executives believe visual assets will only grow in importance in the future. However, thanks to very recent analysis from Moz and BuzzSumo, there are several content characteristics that generally lead to more shares and links. That’s pretty low.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Allocadia

APRIL 8, 2019

Our CMO James Thomas recently sat down with Palo Alto Networks ‘ David Cohen to talk about how marketers can shift their thinking and run their organizations like business units. I’m James Thomas, CMO of Allocadia. First, I actually worked with RenéBonvanie who is the CMO of Palo Alto Networks. Marketers Count Podcast.

Organization 52

Organization Planning Enterprise Management Business 52

SnapApp

DECEMBER 12, 2017

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

JULY 28, 2017

It’s only rivals may be Apple and Google. That a mobile users on the go isn’t going to be as interested in a long form white paper as someone asking it from a desktop. Recently Facebook introduced Lead Ads , and they can become your mobile marketing strategy. That forms with several fields turn off mobile users.

Social Media 78

Social Media Marketing AI Trends Media 78

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. It’s not all about leads all the time, but we certainly do look at that. It doesn’t work.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. It’s not all about leads all the time, but we certainly do look at that. It doesn’t work.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Full Circle Insights

FEBRUARY 8, 2021

In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue. Marketers can significantly improve process efficiency by using funnel metrics and tracking leads inside the CRM.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

SWZD

OCTOBER 16, 2019

These and related questions are issues that Mercer helps companies around the world navigate, and we recently had a wide-ranging and fascinating conversation with Jeanniey Mullen , Mercer’s CMO. I realized my role at Mercer means much more than just an effective white paper, or a webinar, or doing something innovative online.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Valasys

SEPTEMBER 27, 2018

61% of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation. the ability to generate more and better leads is considered as the number one benefit of marketing automation by B2B marketers (Pepper Global). BrightTALK). B2B PR Sense Blog ). MediaPost ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Kill the white paper!”

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

JUNE 10, 2014

There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas.

Impressions 28

Impressions Enterprise Management Work Management Marketing Management 28

Full Circle Insights

SEPTEMBER 11, 2020

Rumors that the CMO role is going the way of the dodo bird have been circulating for years. Talk of the role’s imminent extinction ramped up considerably in 2019 when the CMOs of three major brands—McDonald’s, Uber, and Johnson & Johnson— stepped down and were not replaced.

CMO 52

CMO Lead Ranking Sales Management Marketing Attribution 52