Marketing Insider Group
JULY 13, 2020
While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.
Pam Didner
MARCH 22, 2022
Sales and marketing alignment is hard in small and large B2B companies. I was asked: “what’s the best way to integrate sales and marketing efforts within a large company?”. Honestly, there is no best way for sales and marketing alignment in big enterprises. This is driven by top management.
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Marketing Insider Group
AUGUST 10, 2020
When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.
Martech Advisor
NOVEMBER 29, 2019
There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. This gives rise to a unique set of challenges for CMOs. What’s the CMO Role in 2020? How can this be achieved?
Webbiquity
NOVEMBER 8, 2022
With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Affiliate sales support independent publishing. Small local businesses should enable Facebook ratings and reviews immediately. Better Facebook Page ratings boost search rankings.
Pam Didner
SEPTEMBER 16, 2020
The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. VP of Marketing or CMO.
Strategic-IC
APRIL 6, 2022
on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it. What is the ‘Dark Funnel’? Of course I can.
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