Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Mary Meeker’s Internet Trends ). But Snapchat isn’t the best place for marketers (at least not yet). Website traffic and “vanity metrics” (friends, followers, “likes”) are the most common metrics marketers use to measure the business impact of social media.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Directive Agency

APRIL 25, 2019

Look no further, the Directive marketing team has assembled a list of 15 journalists to help streamline the process of finding state-of-the-art content B2B marketers will want to consume. He specializes in covering technology, social platforms, ad tech, and digital marketing trends. Why Should B2B Marketers Care?

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

Oktopost

AUGUST 27, 2020

He is the founder of altMBA and The Marketing Seminar , in addition to being a guerilla marketing, direct marketing, and Marketing Hall of Fame inductee. As an author of 19 bestsellers, mostly on the topics related to marketing, Godin is a leading authority on marketing best practices. .

B2B 126

B2B Guerilla Marketing Social Media Linkedin 126

Biznology

SEPTEMBER 25, 2015

I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Porch Group Media

SEPTEMBER 24, 2019

As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. Direct Mail Marketing.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Tony Zambito

JANUARY 24, 2016

Because these dynamics are unfolding at a rapid pace, it is getting harder for CMOs and their teams to resist the many cliché expressions that will suffice such as “grabbing the shiny object” or “jumping on the bandwagon”. The temptation being great to go “all in” on the latest hot topic or trend and hope for the best.

Planning 100

Planning Buyer Personas Paid Search Agency Marketing & Strategy 100

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

Tony Zambito

DECEMBER 13, 2015

Marketing leaders enamored with content marketing in an overzealous manner should take note of this element. In my qualitative buyer research with several hundred buyers, in the past few years, findings show a counterproductive trend is occurring.

Buyer Personas 100

Buyer Personas B2B Sales Lead Ranking Research 100

Content Standard

OCTOBER 2, 2017

Trend Micro surveyed more than 1,000 IT decision-makers from businesses across the globe and found: 56 percent of businesses don’t know email marketing databases constitute personal information. This means no more automatically-ticked boxes for opting in to marketing. How best can you capture someone’s true consent?

Planning 0

Planning Advertising Agencies Work Management Privacy Policies 0

Adobe Experience Cloud Blog

MARCH 10, 2015

Trending hashtags, viral videos, SnapChat—all of these provide ways for people to relay information within seconds. We have entered into a real-time marketing environment. Marketers have to be able to move with the discussion whenever and wherever their customers are—in real-time. The internet never sleeps. Keep up or perish.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. At the same time, incorporating the use of analytics wisely to help stay abreast of customer behavioral trends. 2 – Persona-Based Common Views.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

JANUARY 22, 2017

In this article, let us walk through 4 specific trends affecting a need for rethinking buyer personas : 1 – The Buyer Is Also The User and The User Is Also The Buyer. These four trends are reshaping the concept of how organizations will need to understand customers to survive in the era of digital transformation.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

DECEMBER 20, 2015

And, with a notable dose of bias towards attempts to find data confirming marketing tactics that are already in place, should stay in place. Like many trends in the business world, I see the potential for the lengthy list of questions with an intent to find confirming tactic data being coined as qualitative research.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Heinz Marketing

DECEMBER 11, 2017

Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. The first thing it says after your name and title is it says “Sales-focused CMO.” What does it mean to be a sales-focused CMO? ” What does that mean to you?

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

Tony Zambito

NOVEMBER 8, 2015

How can companies today map buying experiences and stay on top of shifts in buying trends? Towing a company line of “our customers have always done it this way” mentality. Missing significant shifts in how buying, in general, is being redefined.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Yet, they also recognize that this understanding must be achieved within the context of understanding the impact of globalization and a robust digital economy.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

OCTOBER 18, 2015

A disturbing trend is to see buyer profiles, mislabeled as buyer personas, run amok with expanding data sets of unusable facts. Unfortunately, we have seen the term buyer persona co-opted as a means for describing buyer profiling as well.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. What types of metrics do B2B marketers need to measure a marketing campaign's success? Keeping a Closer Eye on Content ROI – CMO Council. The High-Tech Direct Marketing Handbook (Ebook).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

DiscoverOrg

DECEMBER 26, 2018

GDPR was the topic in 2018, and folks really liked what we highlighted: Namely, that direct marketing is a legitimate business interest and – if you have a few key parts in place – it doesn’t necessarily prevent companies from doing email marketing in Europe. How to Sell to the CMO. They delete your emails.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? percent of revenue on marketing.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Content Standard

SEPTEMBER 28, 2015

Imagine walking into the office today and telling your CMO that you can absolutely, 100 percent, build a media engine the size of The New York Times , but that it would take 164 years before you’d turn a profit. I might even tell my CMO that I need that long for the Content Standard just to see her reaction.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Webbiquity

FEBRUARY 9, 2016

Email is viewed as the most effective digital marketing tactic for customer retention purposes. But while 56% of marketers viewed email as an effective retention tactic, just 8% said the same for mobile advertising. ( Direct marketers say email has the highest ROI of any marketing tactics. e-Strategy Trends ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Known as the “CMO whisperer”, Margaret Molloy is the Global Chief Marketing Officer and Head of Business Development at Siegel+Gale.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). How to Calculate Social Marketing ROI , June 24, 2010. June 30, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? The 8 wrong questions #PR firms are asking about #Social_media via @JayBaer [link] #brand #cmo [link] Leslie A. Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing.

PR 161

PR Social Media Paid Content Media 161