DemandBase

SEPTEMBER 13, 2018

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy and Janine Pelosi, CMO at Zoom. Not aligning with the right target accounts. Instead: Engage sales teams from day one, to eliminate confusion down the road.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Metadata

NOVEMBER 17, 2021

Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. Director of Demand Generation @ ThoughtSpot.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Metadata

SEPTEMBER 14, 2020

That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall. At its core, ABM is about smarter targeting and execution, but we’ve always done that. The accounts in our target lists had higher ASPs and shorter sales cycles–Success! Initially, the results were great.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

ANNUITAS

DECEMBER 8, 2015

A Reality Check: I was speaking with a prospect a few months ago about their demand generation needs. She explained to me that their organization was in dire need of a demand generation overhaul. In doing so, not only will they see more value from their content, they will drive better interactions with their buyers.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or There is executive sponsorship from the CEO. Creating personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Content4Demand

NOVEMBER 5, 2021

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Once you’ve identified these potential customers, you can target your content accurately. Check out additional True Influence case studies here.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

DemandBase

JANUARY 3, 2019

We’re only a few weeks into the new year, and our demand generation team is already putting the final touches on our event calendar. With so many great events happening in 2019, narrowing down our list proved to be more difficult than ever. Argyle CMO Forum. Forrester B2B Forum. Forbes CMO Summit.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

KoMarketing Associates

MAY 30, 2017

This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business. Jay Baer’s CMO Blueprint for Account-Based Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Right to Quality.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. ABM stands for Account-Based Marketing. ABM maturity drives growth by targeted growth-based models.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) 3 Questions to Ask Your Account-based Marketing Provider.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

LEADership

MARCH 31, 2015

—Be a Fearless CMO, Deliver Exceptional Results . It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. Intershop commissioned Forrester Consulting to research this fact—read “The Rise of the Empowered B2B End User Buyer”.

Demand Generation 40

Demand Generation Lead Generation Forrester Budget Programs 40

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Right to Quality.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often extends to our colleagues in PR. I guess this shouldn’t be a huge shocker. I started my career in sales.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Insider Group

JANUARY 24, 2013

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

DECEMBER 12, 2016

According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.” Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. So how do you humanize your marketing?

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Heinz Marketing

MARCH 7, 2022

Matt: Whenever I read a book like this, obviously this is, I would assume that the audience you have here is sort of primarily sales but I read this, and I think, if I’m a marketing leader, if I’m a CMO, there’s an awful lot to take away from this. What is the lesson here for lead generation efforts for content strategies?

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary. Click here to learn more.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Howard Sewell's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Leadspace

JUNE 10, 2016

Peter O’Neill said there is some ambiguity about Marketo’s future and admitted, in the Forrester blog, that that’s a tough thing for an analyst to say. As former CMO of Skype and Salesforce, he knows his way around an acquisition. Marketo Goes Private: A New Epoch in Marketing Software May Have Just Begun.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Ambal's Amusings

NOVEMBER 12, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JANUARY 21, 2010

If the company's goal is for marketing to produce more leads that end up in the sales pipeline, then metrics and bonuses should be established for targets and progress tracked towards the achievement of those targets. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

JULY 22, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee Recommends. Adam Needles. " Adam Needles' Bio.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. B2B Marketing Exchange.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Ambal's Amusings

MAY 27, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Is it not clear who your targeted visitors are? Recommended Resources from B2B Marketing Experts. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. ClickInsights: How can B2B marketers use content effectively for demand generation? MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. You fine tune and target your conversations so that they hit home with the right person at the right time.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Strategic-IC

OCTOBER 12, 2021

Target mid-market and enterprise accounts?. An Account-based strategy is deployed typically in four key business scenarios: To penetrate accounts ?. However, mature SaaS companies will have a more defined “ Ideal Customer Profile ” and a clearer picture of how their product appeals to their target market.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Engagio

MAY 21, 2021

ABX is a super-efficient strategy that targets 100 percent of your time, budget, and effort on the named accounts your company decides have the greatest potential. It’s a model that targets only the companies and contacts that are likely to buy your product and that sales has pre-committed to try to close.”. – Forrester).

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Brandpoint

JUNE 7, 2018

(Note our omission of the formerly ubiquitous SXSW , which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.). Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Forbes CMO Summit. Digital marketing.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. 6sense orchestration (for account targeted advertising/email). The data is leveraged via… . Code42: 2015 Called and Wants Its MQLs Back .

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62