Pam Didner

JULY 5, 2020

They can be divided into 4 categories: Owned, Earned, Paid, and Paid Social Media. Owned Media : Channels your company has complete control over such as websites, communities, blogs, print catalogues, and company ran events. GumGum GumGum ’s CMO, Ben Plomion, shared their 3 Crazy ABM Campaigns that actually worked.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Ambal's Amusings

FEBRUARY 18, 2010

Does this mean cross-media, low-volume campaign all year long? Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Social Media (blogs, Twitter, Facebook, LinkedIn).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

LeanData

JANUARY 11, 2018

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

Marketing Management 45

Marketing Management Touchpoints Marketo Demand Generation Agencies 45

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Pain points: Challenges they face at work related to your product/service offering. Social media? Motivations/goals: What drives them professionally? Phone calls?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

Vidyard

NOVEMBER 11, 2016

Winner: Lenovo with agency partner Traction. The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web. Its videos have been featured on Huffington Post, Buzzfeed, Reddit and other media sites.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

LeanData

JANUARY 11, 2018

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

Marketing Management 40

Marketing Management Touchpoints Marketo Demand Generation Agencies 40

Ambal's Amusings

NOVEMBER 12, 2010

During a re-engagement nurturing program for an IT Services and Solutions firm, the client combined content touches with phone calls to validate prospect interest and qualify their level of sales readiness. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Brian Carroll's blog B2B Lead Generation Blog. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

JANUARY 21, 2010

Marketing collects information from companies expressing interest in a product or service and typically sends this "lead" onto sales. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Seamus Walsh's Tip.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4: Orbit Media | Co-founder and CMO. . . This answers the question: "What is the total revenue generated by marketing activity?". .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Brian Carroll's blog B2B Lead Generation Blog. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Rebel Brown's blog Phoenix Rising.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

MAY 20, 2011

by Jon Miller I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana Research, a leading benchmark research and advisory services firm that helps organizations manage and optimize performance. Your research talks about how companies are improving their marketing analytics maturity.

Analytics 48

Analytics Enterprise Management Organization Marketing Management 48

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Brian Carroll's book Lead Generation for the Complex Sale. via Beth Harte).

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Michelle Killebrew. Samantha Kelly.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. The New Demand Center.

Marketo 48

Marketo Class CMO Enterprise Management 48

Brandpoint

JUNE 7, 2018

Host: Rising Media. Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Host: Marketo. Why attend: Some 6,000 attendees discuss the digital transformation of marketing, advertising, IT, services, etc.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

chiefmartech

FEBRUARY 9, 2016

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). B2B Lead Generation Blog.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SWZD

OCTOBER 16, 2019

These and related questions are issues that Mercer helps companies around the world navigate, and we recently had a wide-ranging and fascinating conversation with Jeanniey Mullen , Mercer’s CMO. She said: “I have a diverse background, from startups, to B2B, to B2C, to agencies. About Mercer. Impacting Lives at Mercer.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Heinz Marketing

JULY 30, 2018

We were thrilled this last time to be able to talk to Chandar Pattabhiram , CMO at Coupa Software. For those of you joining us live, we have an increasing number of people that are doing that, thank you for joining us on the Funnel Media Radio Network. Was Chief Marketing Officer at Marketo. Thank you for subscribing.

Top of Funnel 45

Top of Funnel Peer-to-peer Work Management Budget Programs 45

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Data-Driven Insights: Leveraging data to gain a deep understanding of target accounts, their key decision-makers, and specific business challenges that your product or service can address. visiting competitor websites).

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Content Standard

FEBRUARY 29, 2016

So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. From our EVP and CMO to our Content Services and Client Success teams, all eyes are now on our process as we begin to institutionalize what the Content Standard team has learned over the past two years.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. From our EVP and CMO to our Content Services and Client Success teams, all eyes are now on our process as we begin to institutionalize what the Content Standard team has learned over the past two years.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Full Circle Insights

NOVEMBER 24, 2020

When trying agile for the first time, content development and marketing, demand generation, and digital marketing projects are great places to start. Agile teams are led by a scrum master who sets the tone and holds everyone accountable, and teams might include a media buyer, art director, copywriter, UI designer, SEO expert, etc.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Social Media. Learn all of the basic about social media, strategies, and marketing on your accounts.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48