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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Display advertising. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Paid media examples. Print, radio and TV ads. Paid search.

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The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)

Convert

Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share. Comments Page views Subscriptions Social media shares Clickthrough to product pages. [PRO Templates are NOT good enough. Media/Publishing. Customer Support. Isn’t that convenient?

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The Ultimate Guide to PPC

Hubspot

When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It’s most commonly used for paid social and display ads. These keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. Quality Score.

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

The peak email traffic times are during business hours on weekdays. Sending a message that is not mobile-friendly can lead to fewer clickthroughs and opens. This precaution can help ensure that people see your message displayed exactly how you want them to see it. Time Your Emails Carefully. Keep Email Content Mobile-Friendly.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

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The Anatomy of an Optimized Blog Subscriber Email

Hubspot

4) Responsive Template. That''s where responsive email templates come in handy. A responsive template will automatically adjust to suit your email recipients'' individual situations -- whether they''re using Gmail on a desktop, an Android smartphone, an iPad, or any other combination of software. But again, keep it brief!

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Call-to-Action (CTA).