Paid, owned and earned media: What they are and where social fits into the mix
Sprout Social
MAY 24, 2022
Display advertising. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Paid media examples. Print, radio and TV ads. Paid search.
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