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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. LinkedIn has some unique ad features that can be especially effective for B2B marketers.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. We all know paid ads guarantee reach through advanced targeting features you can’t get from traditional advertising. Cost per click. Cost per impression. Social and paid media.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. How do you reduce click prices?

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Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

Up until this October, and for many years, this was the formula for Google Ad Rank: Your Ad Rank was simply your max CPC bid (the most you were willing to pay per click) multiplied by your Quality Score. In translation, this means the more fancy features and ad formats you use, the better your Ad Rank is going to be.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Here is an example of how one website features advertorial content.: Cost per click can vary between $0.25 Native Social.