classified 
Customer Experience Matrix
JULY 29, 2008
I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Right--classifying demand generation systems.
Customer Experience Matrix
JUNE 13, 2016
Contacts in each account are assigned to one or more “buying centers” and then classified by their role and importance within each center. Automated classifiers will tag CRM, Web, and marketing automation activities across multiple dimensions (channel, engagement level, initial vs later contact, etc.), Now things start get interesting.
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Customer Experience Matrix
OCTOBER 16, 2017
The agency’s performance-based perspective meant it needed to optimize spend across the entire customer journey, not simply use first- or last-click attribution approaches which ignore intermediate steps on the path to purchase. Wizaly grew out of this need.
Customer Experience Matrix
OCTOBER 14, 2016
It can also clean, transform, classify, and reformat the inputs to make them more usable, applying advanced features like rules, formulas, and sentiment analysis. At the other end of the process, machine learning builds predictive models to do things like estimate lifetime value and forecast campaign results.
Customer Experience Matrix
FEBRUARY 15, 2016
I’ve classified vendors into those categories. Some research I’ll cite at MarTech suggests that marketers split their time roughly equally between strategy and planning, program design and content creation, and data management and analytics.
Customer Experience Matrix
JANUARY 19, 2016
A content analytics engine automatically classifies existing content without manual tagging. Even fewer support advertising along with other channels. OneSpot deploys several major pieces of technology to make this happen. The classification categories (a.k.a. taxonomy) are themselves created automatically.
Customer Experience Matrix
DECEMBER 16, 2015
Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. On the consumer side, large sectors like banking, insurance, health care, and housing are also governed by long-term contracts.
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