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Study: 88% of Creative Freelancers Oppose AB5. It’s Easy to See Why

Contently

AB5 is a well-intentioned bill passed in an attempt to make rideshare companies like Uber and Lyft classify their drivers as employees, rather than independent contractors. It also requires companies to classify freelance writers, editors, and photographers as employees once they contribute more than 35 assignments.

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How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

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Advertising on Mobile for B2C Companies

LeadSquared

Finally in 1993, it dawned upon marketers, why not reach potential targets through mobile ads? These ads appear in web pages, content websites, while viewing an app, video/audio or even while playing games. This way, advertising on mobile has an added advantage over other forms of digital ads. What is Mobile Advertising?

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Structured Data for B2B Web Design: An Overview

BOP Design

Structured Data is a piece of information about a web page in a standardized format for classifying the page content. Search engines use that code to enable special search result features and enhancements and display rich search results. Press firmly against side and bottom.”, What is structured data?

Design 115
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Digital Does Not Mean "Just Build a Website"

Hubspot

With Uber, you press a button to call a car; with Open Table, you press a button to make a restaurant reservation; with Amazon, you press a button, and more Tide gets shipped to your house. First, they use a model to classify every article as a mixture of various topics (e.g.,

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Getty's New Free Stock Photos Come With a Price

Hubspot

According to Getty, "the key attribute in classifying use as commercial is whether the image is used to promote a business, goods or services, or to advertise something. An example of an iframe embed would be a YouTube video -- you can''t control the ads that pop up or related videos after because it''s all controlled by YouTube.

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10 Ways to Instantly Amplify the Social Proof of Your Marketing

Hubspot

McDonald's fast-food restaurants displaying signs boasting "Billions and Billions Served.". As I mentioned, reviews aren't the only marketing tool that can be classified as social proof. Keep your press room up-to-date and make it more social so people can easily find and share your positive press with their networks.