Content Marketing Institute

JULY 24, 2018

Then I’d hire an editor to adapt them into a series of paid classes. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. 50,000: Invest in long-tail keyword paid search campaigns. They’d be a hybrid of live in-person and webinar.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

Moz

NOVEMBER 11, 2019

The bottom result at 20.71% was "Being promoted or endorsed by an influencer on social media or elsewhere.". In fact, 28% of our respondents said they’ve never clicked on the “Promotions” Gmail tab. I received an email from them with the subject line “Fall Pasta Classes are Here!” The top result at 86.4%

Customer Surveys 55

Customer Surveys Tactics Paid Search Agency Long Tail Marketing 55

Outbound Engine

JULY 29, 2019

Here are a few powerful directories you can use to successfully market your local business: Google My Business. Whether it’s a sponsored post or paid search ads on Google, focus on your location. Provide resident promotions. Get found by web surfers in your local area when they search for businesses like yours.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Single Grain

AUGUST 28, 2019

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. A power page is a page that is strategically designed to rank on page 1 of Google. The answer is…not that much.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Single Grain

SEPTEMBER 26, 2019

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. In this post, I’ll tell you a few ways you can control page 1 of Google, not just rank on it. First, focus on long-tail keywords. Get A Free Consultation.

Lead Scoring 99

Lead Scoring Lead Ranking Google Paid Search Agency 99

Single Grain

JULY 30, 2019

Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Long-Tail Keywords Only. Get A Free Consultation.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Marketing Insider Group

SEPTEMBER 21, 2020

Here are eight tips any business owner can use to create a world-class company blog. This step is simple, but it ensures your blog will rank better on Google. You can find out the best time for your company’s blog by looking at your Google Analytics. Configure Your Blog. Configure your blog with a custom URL structure.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Biznology

OCTOBER 18, 2016

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is. Google Search is the best tool to get a feel. Always Start with Google. Improve organic search?

Class 80

Class Long Tail Marketing Blogger Media 80

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. These ads can be in the form of text, images, videos, or a combination.:

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Moz

DECEMBER 16, 2019

Anything you do to promote your location to the market you serve is considered local search marketing. Take a page from my Google scrapbook. To engage in local search marketing is to engage with Google. This set of rules tells you what you can and can’t do in the Google My Business product. Reckon with Google’s power.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Webbiquity

APRIL 14, 2014

This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion Google searches, with 78% of U.S. And furthermore, long-tail searches have higher overall organic click-through rates. Pinterest is from Venus, Google+ is from Mars. FlipCreator ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

FEBRUARY 10, 2021

YouTube is the second most popular search engine in the world, only topped by Google. To get more views on YouTube, follow the same SEO tactics you use to surface your content in organic Google search queries. Since Google owns the platform, YouTube has similar algorithms for displaying the most relevant content.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Valasys

JULY 2, 2019

Deep learning as a sub-class of machine learning facilitates the use of multiple layers to derive higher-level insights from raw data. key-word consistent content, relevant content, link building, promotion of long-tail-keywords & optimized meta-tags; other strategic factors have also be added as SEO has evolved.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. Within weeks, millions of people saw an average, middle-class mom praise Kohl’s return policy…and product. On average, conversion rates for advertisers on Google AdWords are around 2.7% Well played, Kohl’s.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

seo.co

JANUARY 25, 2021

Bill Gates saw it when the rest of us assumed the internet was nothing more than a tech fad for a strange class of nerds. 95 percent of people never click past the first page of Google results. (So Half of all clicks go to one of the top three search results on page one of Google. And Google will actually penalize you for it.

SEO 115

SEO Lead Scoring Lead Ranking Content 115

seo.co

OCTOBER 29, 2021

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Crap, I got a D in English class, you think. Write your content for people and optimize it for search. Well, don’t worry.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Biznology

JULY 3, 2012

A blogger might love a brand and want to do all he can to promote it, but at the end of the day, his top priority is gaining traffic and credibility for his website. You don’t know how many times there have been long-tail, lower-ranked blogs that have never, ever, been kissed by any sort of agency or brand.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

JUNE 26, 2012

“ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Blogger 80

Blogger Outreach PR Media 80

Single Grain

APRIL 25, 2022

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. A Simple Hack to Combine Facebook Ads and Google Ads. * What Is Paid Search Marketing?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Agencies don’t sent out Hermès Kelly Bags or let you borrow S-Class sedans to just anyone. Blog wasn’t built in a day. Mark my words. Are you committed?

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Hubspot

AUGUST 28, 2012

You should put some effort into ranking for these "ivy league" terms, sure, but you're going to see much quicker returns if you target some "community college" terms, or long-tail keywords. Or class president. They still provide you great business results, but they're much easier to rank for. Or chess club secretary.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Convince & Convert

MARCH 9, 2010

What about Baskin Robbins – with a promotion offering free samples (and extra napkins)? The Long Tail makes mustache networks (great name for a band, right) very relevant to the right audience. There's probably a team at Google working on this kind of discovery technology even as we comment. or Web 2.5,

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor. What is SEO in 2021?

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

SEPTEMBER 10, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Google wants to deliver authoritative results and nothing makes you look less authoritative than having misspellings and grammatical errors throughout your content. Get A Free Consultation.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Directive Agency

MAY 9, 2017

The account based content marketer creates content for your end buyer, that’s about your end buyer’s market and promotes it to your end buyer. It’s the account based content marketer’s role to not only craft this piece but to also promote it directly to the marketing departments at these Series C funded firms.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

APRIL 15, 2021

DApp stands for “decentralized application,” meaning that these apps do not run on a central server owned by companies like Google or Facebook. You can easily download the wallet on Google Play or App Store. The Gallery showcases rare artwork by world-class artists. You can create: Long-form research articles.

Paid Content 131

Paid Content Digital Asset Management Advertising Agencies Paid Search Agency 131

Optinmonster

AUGUST 27, 2023

A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. And they’re also the terms Google uses to identify what your content is about. How Long Should Your Content Be? Content Marketing Statistics – Does It Really Work?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Directive Agency

MARCH 2, 2018

Here are a few tools I recommend to kick-start your research for a client or industry: Dive into the Google SERPs (Search Engine Results Page). It is a groovy Google Chrome extension that allows you to save tabs, label them, and categorize the tabs. This tool helps spark long tail keyword research and learn more of the industry lingo.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

LeadSquared

APRIL 14, 2016

All the platforms have basic analytics tools (Google Analytics for the blog). You can use tools like Trello , or simple Google Sheets , or CoSchedule to have a content management project. People will also stop searching for things on Google and rely on their newsfeed. Initially, we got a lot of ROI from Google Display.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Single Grain

JANUARY 30, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. 4) Refine Your Requests The extremely convenient feature about ChatGPT that Google doesn’t have is the ability to continually refine your question until you get the answer you want.

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59

Single Grain

SEPTEMBER 3, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Then create other, more detailed pieces (or “spokes”) related to the hub’s long-tail keywords and link them all together through the hub. Click here to download your free guide right now!

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106