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Social media personalization: The opportunity and risks to consider

Sprout Social

If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. Are you using data to surprise and delight?

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

It answers questions such as: should we invest more in advertising or promotions? MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. First, I saw some ads of an e-shop on my phone on Facebook and TikTok during the day. How much advertising budget do I need?

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Online Lead Generation Tips for Successful Wellness Marketing

LeadSquared

Did you just google “How to succeed in wellness marketing” or something along those lines? Google Ads. Remember to use the ad extensions and site links well. Check out the SERP when I typed “Spa massage in bangalore” The first two ads have site links and quick references handy! Facebook Ads.

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Digital Does Not Mean "Just Build a Website"

Hubspot

You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. They have well-organized course modules, and it is clear which classes are prerequisites of others.

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How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. “Development has often led to [boutiques] adding value not just to the building but also the neighborhood it is situated in.”

Loyalty 40
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How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. “Development has often led to [boutiques] adding value not just to the building but also the neighborhood it is situated in.”

Loyalty 40
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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Did you know that more than 90 percent of website pages generate no organic search traffic from Google? Building your website traffic in 2018 is no easy task.