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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster. Which skills can the team (marketing, sales, customer service, production, etc.) Image credit: Nathan Dumlao on Unsplash. Image credit: Intrafocus.

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Integrating Content Across Your Enterprise

ClearVoice

Content transcends marketing. Marketing is too important to be left to the marketing department.” -David Packard HP Co-Founder Looking Beyond Marketing: Content’s Role in Your Entire Business Content is more than just a marketing tool.

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The Cost of Churn: How to Calculate and Mitigate Its Impact with Automation

SmartBug Media

This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth. So how can you calculate and reduce your churn rate? This is where automation can be a real game changer.

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Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Imagine you’re asked to define “SaaS product marketing.” Would you rate the task as hard or easy? But, experienced marketers find it difficult to agree on a definition for “product marketing.”. When you consider the wide spectrum of marketers, that lack of clarity isn’t too surprising. Boston Consulting Group".

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10 AI marketing tools your team should be using in 2023

Sprout Social

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

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7 Growth Hack Strategies for B2B SaaS Companies

SalesIntel

According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023. Let’s take a look.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. CRM stands for customer relationship management— and relationships are truly what business success all about. CRM is the fastest-growing enterprise application software category for a reason — it works.

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