channel mobile 
The Point
OCTOBER 11, 2022
It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase.
The Point
AUGUST 27, 2019
Indeed, because Cost Per Click on LinkedIn can be higher on average than Google, first-time advertisers tend to have little patience with the channel. On average, 57 percent of LinkedIn users are on mobile devices , so ensuring a mobile-friendly user experience is key. Non-Content Offers. Poor User Experience.
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The Point
DECEMBER 12, 2017
The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall. What these growth numbers don’t reflect, however, is the relative absolute spend in digital vs. traditional channels.
The Point
DECEMBER 16, 2013
In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. Want to guess how many of those leads arrive via our clients’ Websites? I doubt it.
The Point
JUNE 8, 2016
However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. through ads on display, video, mobile and social networks.
The Point
AUGUST 16, 2016
The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. The site looks great on mobile devices also, which was a real priority for us.”.
The Point
APRIL 19, 2017
Also, certain lead generation channels – notably native advertising like LinkedIn Sponsored Updates – need to be refreshed more quickly. Some are convinced that our mobile-driven attention spans demand short, interactive content. Does its title clearly convey a benefit or an intriguing, newsworthy topic?
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