Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. These builders offer a user-friendly interface with customizable templates and network integrations. Here are a few to consider.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Event Networking Strategy. Use multiple channels to reach out. This is done by using embedded interactive tools like live chat, polling, and Q&A.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. Is your YouTube engagement where you want it to be?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Marketing Insider Group

AUGUST 17, 2020

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. During the Event.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. That makes it almost 2.5

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 151

Rules Planning Brand Identity Branding 151

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Martech

FEBRUARY 6, 2024

Plus, being online most of the day meant that it was harder to switch off the constant stream of digital and social ads, promotional emails and texts, and eager advances from influencers. We wanted to interact digitally, perhaps via QR codes, with in-store advertising. Meetings were remote; most human contact was remote.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Salesforce Marketing Cloud

NOVEMBER 16, 2023

You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. One in three shoppers say they’re willing to share a brand on social media in exchange for rewards. Social media has become the first stop in product research. This is called referral marketing.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. SEO and SEM, data analytics, cross-channel consistency and user experience. People trust real stories and genuine interactions more than polished, corporate messaging.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Navigate the Channel

DECEMBER 19, 2023

. #1 – Tracking the Omnichannel Buyer’s Journey In an era where digitalization reigns supreme, B2B buyers have evolved into everyday consumers who demand relevant, up-to-date content across various channels and devices. To succeed, B2B marketers need to embrace digital-era technologies like multi-touch attribution.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition. Content engagement rate.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). These followers may be former colleagues, people they know from university, neighbors, family, or friends.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Instead, it’s a growing channel that builds brand credibility. Like other social media sites, LinkedIn attracts professionals from various industries. What sparked the shift to influencer marketing?

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Navigate the Channel

NOVEMBER 9, 2023

Finetune your social media channels When it comes to connecting and interacting with the public, few other methods can top the impact of social media. New channels seem to pop up on an almost daily basis and join the already crowd field. Should you attempt to interact with all of them?

Public Relations 65

Public Relations Social Media Paper FAQ 65

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Stevens & Tate

SEPTEMBER 20, 2023

But marketing is broad and relies on several networks, platforms, and systems. Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Do that, and watch retention, recruitment, and advocacy shoot up while satisfied employees proudly become influencers who rep your brand and share content across their social channels.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Deep learning, on the other hand, uses neural networks to learn and adapt to new data patterns with little to no human input. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Digilant

FEBRUARY 6, 2024

Our initial discussion laid the groundwork for understanding this shift, paving the way for a deeper exploration into the alternative digital channels that are reshaping political engagement. Continue reading as we explore how four of these channels serve as vital tools for connecting with the electorate.

Advertising Channels 52

Advertising Channels Media Social Media Advertisements 52

illumin

OCTOBER 11, 2023

Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. Social media networks often include uniqueness as a part of their algorithms so that they can better determine which content is best for specific audiences.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197