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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Catch all episodes here. Episode Summary.

Eloqua 118
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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip.

Webcast 363
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3 Rules for Better Video Marketing

Convince & Convert

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

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Key B2B Marketing Trends To Keep An Eye On In 2018

Envy

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. 73% of B2B marketers say video positively impacts ROI. The secret to success?

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. Pricing is based on the number of customer profiles and channels managed and includes all the existing connectors.

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How to use Video Marketing to Generate Leads

Vidyard

Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.