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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

Example: Paul Dunay of Avaya closed a $250,000 sale by responding to a tweet that said “Time for a new phone system very soon.” If you don’t know the right answers, you can split up mentions into categories and distribute to different team members or experts in the field. Don’t shy away from criticism.

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How B2B brands can benefit from social listening

Brandwatch Marketing

Example: Paul Dunay of Avaya closed a $250,000 sale by responding to a tweet that said “Time for a new phone system very soon.” If you don’t know the right answers, you can split up mentions into categories and distribute to different team members or experts in the field. Don’t shy away from criticism.

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B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

markempa

» Lead Generation via Podcasts: An Interview With Paul Dunay Did you know that podcasting can help you generate more leads and nurture future customers? I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog. I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Paul Dunay. Categories. Select Category. Jonathon Carson. Lisa Whelan. Microsoft Communities. MVP Award Program. Online Community Report. Process of Change. Scott Wilder. Shel Holtz. Social Degree. Subscribe by Email. Blog Council. Book Reviews. Business Strategy. Community Development.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

I think of Paul Dunay as one of the model citizens of this online B2B guild. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. It’s a nicely designed dashboard that lets you create columns for different categories of tweets.