prospect sales 
Digital B2B Marketing
MAY 22, 2012
One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. White papers have the largest spread between very valuable and little value.
Zoominfo
JUNE 4, 2019
In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide.
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NetLine
APRIL 11, 2023
more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This case study featuring our client Mercer US Health is a perfect example of this.) eBooks represented 33.6% of total registrations and were 3.5x Now, onto the good stuff.
Sales Engine
JANUARY 25, 2016
Most of us remember a day when sales reps used to be able to generate their own leads. It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market. But, the world changed and the internet crushed sales ability to generate their own leads.
Webbiquity
JUNE 16, 2015
But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.
markempa
AUGUST 17, 2007
« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?
Zoominfo
JANUARY 29, 2018
In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide.
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