Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Increasing the Response to Your Email Marketing. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Vidyard

MARCH 28, 2017

Breaking through all the marketing noise is hard enough on its own, but when your audience is other marketers, you have your work cut out for you. We can create blog posts, ads, and case studies to grab the attention of our prospects, but when they know all the tricks of the trade, creativity is key. What’s your excuse?

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. TopRank Marketing Blog. TopRank is a renowned online marketing consulting firm.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. TopRank Marketing Blog. TopRank is a renowned online marketing consulting firm.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

There aren’t many more tried and tested methods than the classic testimonial – the trusted case study. Even before online marketing existed, businesses would display and share testimonials from their customers on-site in their businesses. Testimonials. Testimonials are quick, to the point, and highly effective.

Business 134

Business Webinar Metrics Skype Case Study 134

Adobe Experience Cloud Blog

AUGUST 3, 2018

For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. Here’s how we segment at Marketo: Buyer Stage. Infographics, cheat sheets, slides, case studies. Ideal Assets. Awareness: users know about your brand, but have yet to engage.

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

There aren’t many more tried and tested methods than the classic testimonial – the trusted case study. Even before online marketing existed, businesses would display and share testimonials from their customers on-site in their businesses. Testimonials. Testimonials are quick, to the point, and highly effective.

Business 54

Business Webinar Metrics Skype Case Study 54

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

AUGUST 19, 2014

Because successful content marketing involves striking certain degree of balance between campaigns that are both inspired and results-oriented. a) Text-based: Blog posts (non-visual), articles, white papers, case studies, landing pages. How does your company strike a balance between left- and right-brained content marketing?

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

KoMarketing Associates

APRIL 19, 2016

Case studies, whitepapers, eBooks, webinars and industry reports are all good places to start. Here are some examples of content designed to support the “Consideration” stage: John Deere MachineFinder: Content Marketing, SEO & Social Media [Case Study]. HubSpot Pricing. Bluebeam Testimonials.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Single Grain

FEBRUARY 21, 2022

Ideally, the agency should provide case studies that detail what they did for their clients. Since the online marketing field changes at breakneck speed, the case studies and testimonials should be recent. The company you hire needs to have a strong portfolio of clients. Certifications. KlientBoost.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

SmartBug Media

DECEMBER 2, 2019

Use podcasts, videos, or webinars to tell stories that resonate with your target market. Share customer testimonials, reviews, and case studies to develop trust with your audience and make sure to optimize your content with SEO so that your target market can reach you. Video Platforms.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

KoMarketing Associates

JULY 14, 2015

White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. A few B2B organizations I suggest using as a model: SEOmoz. A few B2B organizations that do a good job of catering to the top of the funnel visitors: .

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Ambal's Amusings

AUGUST 27, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Rebel Brown's blog Phoenix Rising. Outputs, Outtakes, Outcomes.Oh

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

KoMarketing Associates

MARCH 29, 2016

It even has the ability to integrate with marketing automation software such as Marketo. Go beyond a blog post, an infographic, and a case study. Check out my colleague Kristen Vaughn’s blog for more ideas on how your organization can connect offline marketing to your online marketing.

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

Hinge Marketing

JANUARY 21, 2015

Example: Marketo has an effective pop-up with a compelling blog subscribe offer. The text below the CTA is subtle but important, stating that Marketo will respect users privacy. Video case studies and testimonials are a great way to showcase your firm’s clients as well as successful projects that your firm may have completed.

Lead Generation 48

Lead Generation Marketing Websites Generation Trends 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

First off, how do you define content marketing? B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Hitting on a single topic in marketing, social media and business communications. What is it? That’s a pity. who knows?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 22, 2016

Enchanting Marketing. If you are looking to grow your business by using online marketing, then you’ll want to check out this blog. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. Search Engine Land.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Heinz Marketing

MARCH 26, 2018

More about Jonah-kai : He is a proven leader with 15 years of experience creating content, building marketing programs and leading highly-functional teams. My experience encompasses Product Marketing, Online Marketing, Marketing Strategy, and Content Strategy for B2B focused companies. Then we start to layer out.

Sales Management 58

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 58

WebMarketCentral

JANUARY 22, 2008

Ten Tips for Lead Generation Landing Pages by TopRank Online Marketing Blog Guest blogger Jon Miller of Marketo points out that "improving your landing pages can increase your conversions by 40% or more.(and) These numbers can change dramatically from day to day, so manage and adjust them."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20