Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Using case studies is often frowned upon as they are frequently very promotional.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

TrustRadius Marketing

NOVEMBER 14, 2019

Let’s shed some light on the range of features that cover the majority of the marketing stack. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Marketing & Online Marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Industrial Marketing Today

FEBRUARY 12, 2012

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

The Point

OCTOBER 31, 2012

Plus you’ll hear a real-life case study showing how one company re-launched their blog and generated more than 500 leads in 9 months and a 700 percent ROI. . • 3 critical techniques for more effective post titles …. along with tips on widgets, subscription options, sharing buttons, editorial planning, and more.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Adobe Experience Cloud Blog

JANUARY 13, 2011

by Katie Byrnes Marketo’s third installment of definitive guides is The Definitive Guide to Lead Scoring. Over the course of the next few weeks we will be doing a series of posts on lead scoring. To learn more, download the free guide to lead scoring today. What is Lead Scoring?

Lead Scoring 48

Lead Scoring Lead Ranking Sales Qualified Leads Leads 48

Rollworks

MAY 21, 2018

While most sales teams tend to spend hours analyzing the prospects sent by their marketing teams, ABM helps reduce up to 50% of sales time wasted on unproductive prospecting, which historically has caused sales to ignore 50% of marketing leads. Close more deals. Grow faster. Budget allocation for ABM is on the rise.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Adobe Experience Cloud Blog

JULY 12, 2010

At Marketo we call this a drip campaign. The important message here is that this process can be automated, allowing the rep to focus on active leads, and notifying them if the recipient reacts to the message in some way. . Although I didn’t include a summary of these, each presentation had a case study that accompanied it.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

Based on my work with Marketo clients, I wanted to share some best practices for trial nurturing that can easily double trial conversion rates. Lead Nurturing for Trials. Then ask the product development team to send an update to your Marketing Automation or CRM system whenever the prospect enters a new stage.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

Since the majority of the C-suite always keeps an eye out for industry proof, consider including industry reports, white papers, case studies and other elements to resonate the value of long-term digital marketing to your organization, while working to create your own proof points. Reference competitor’s success.

RSS 48

RSS Marketo Correlation Paper 48

DealSignal

SEPTEMBER 27, 2021

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Read more: What IS and ISN’T Lead Nurturing. via Beth Harte).

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

MAY 11, 2011

Was it your case studies and webinars? The more you can find out from newly-minted customers and circle back to the marketing team, the more likely you are to close more deals in the future. When you see your lead generation improve, you’ll thank them for it.

Lead Generation 48

Lead Generation Generation Leads Lead 48

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4: Lead count.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Contently

OCTOBER 25, 2023

The content should showcase your brand’s unique attributes, transitioning them from just a lead to a marketing qualified lead (MQL)—someone who’s shown interest in your products or services through specific marketing activities, indicating a higher likelihood of becoming a customer.

Top of Funnel 78

Top of Funnel Lead Ranking Marketing Management Marketing Qualified Leads 78

Adobe Experience Cloud Blog

MARCH 1, 2019

This could be a blog, case study, infographic, or video. This is the step where you turn inbound traffic into marketing leads. From here, using a CRM and marketing automation software will allow you and your sales team to align. Did I mention how important it is to align your marketing strategy and your goals?

Thought Leadership 134

Thought Leadership Demand Generation Agencies Demand Generation Demand 134

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Sales Lead Expert’s Learning Center. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

MAY 4, 2016

To help understand this perspective more, we’ve gathered 15 facts about bottom of the funnel marketing that will help you optimize your process for converting leads into customers. Facts About the Bottom of the Funnel Marketing. 79% of marketing leads never convert into sales. MarketingSherpa. MarketingSherpa.

Top of Funnel 48

Top of Funnel Marketing Funnels Marketing Management Advertising Agencies 48

Albacross

APRIL 24, 2019

Outbound VS Inbound Marketing. There are two main marketing lead generation channels: Outbound marketing. Inbound marketing. If you’re facing this problem, the solution is simple: Stop generating leads manually, and start automating the process instead. Video Marketing. Hoot Suite.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Many of these are authored by the team at Marketo, but certainly not all of them.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

DealSignal

FEBRUARY 26, 2024

According to a study by Marketo, 41 characters or 7 words is the ideal email subject line length for optimal open rates. Create emails that share announcements, case studies, free trial offers, webinar invitations, and more. Market-Leading Customer Support. Never Settle for Less Dynamic B2B Data On-Demand.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Heinz Marketing

JANUARY 22, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Lead nurturing tends to be a misunderstood tactic. While everyone else is out selling (explicitly or implicitly), focus your attention on providing value by sharing industry insights, best practices, community reviews, and customer case studies.

Lead Nurturing 111

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 111

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. Anecdotal stories, like the case of SaleCycle , suggest social media falls short in conversion rates compared to other B2B digital channels, despite its wide reach.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98