Remove Case Study Remove Long Tail Marketing Remove SERP Remove Youtube
article thumbnail

How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR).

SEO 85
article thumbnail

Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. What is local search marketing? Write about complementary local services.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Reasons Your SEO Strategy Is Failing

Single Grain

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Check out the SERP for that keyword. Guess what?

SEO 89
article thumbnail

Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

In one case study, a Polish water treatment engineering business attracted 100 calls per month with a click-to-call button , achieving 80% conversions. Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI.

article thumbnail

8 SEO Strategies for Driving Traffic to Your Website (with Examples)

BenchmarkONE

Simply put, it’s the process of making your website visible in search engine result pages (SERPs). Check the content performance and pick those that are doing well (high volume page views) or those with high potential yet lie on page two of Google SERPs. Turn your blog post into a Twitter thread or a YouTube Video.

article thumbnail

Fresh Content: How Often Should You Update Your Blog?

Single Grain

Dive Deeper: Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study] The ROI of Updating Content Creating new content does bring in traffic, but it also has its drawbacks. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

article thumbnail

How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Ongoing SERP reporting. 2 SEO long-form pillar blog posts or landing pages (one every 6 months). Do your consumers thrive on YouTube tutorials rather than white papers?