Pam Didner

JANUARY 12, 2022

I was glancing at Harvard Business Review during the holidays, and this article, Sensemaking for Sales (Jan-Feb edition, Page 122-129 by Brent Adamson), caught my attention given that I am always looking for ways to understand sales better from a marketing perspective. Case Study: Dealertrack. Happy New Year!

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Marketing Insider Group

AUGUST 11, 2020

They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating. Pop-ups get a bad rep, but they can be useful for capturing your audience’s attention – if they are used correctly.

Sales Management 269

Sales Management Top of Funnel Conversion Process 269

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Keep reading! source ).

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Your launch is just the beginning of an ongoing process of continual improvement. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

Goodish Agency

JUNE 22, 2020

Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Objective: Improve CRO. Challenges. percentage.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

Heinz Marketing

MARCH 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Create a Sales Plan: Tips, Examples & Free Sales Plan Template By Ryan Robinson Read for a deep dive into sales plans.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Heinz Marketing

MAY 12, 2021

Numerous studies have shown that sales and marketing alignment leads to increased revenue, improved campaign performance, better win rates, and improved customer retention. A key benefit of sales and marketing alignment is improved communication of important data and insight across teams and functions throughout the organization.

Top of Funnel 117

Top of Funnel Planning Case Studies Marketing Funnels 117

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Feature Study.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. Overhyped case studies from huge firms that might raise sales. More sales = more leads. Are you ready to discover the best B2B lead generating tactics for your company? The Process Of Generating B2B Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Lake One

MAY 12, 2022

Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. That’s the goal – not just to get sales and increase profits, but to build a meaningful relationship. Discover more about the inbound marketing and the funnel experience below.

Inbound Marketing 83

Inbound Marketing Marketing Funnels Top of Funnel Planning 83

ClickZ

FEBRUARY 8, 2021

30-second summary: Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Product data feed management : Channable optimizes and organizes data feed management through automation.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Presence of a customer service or outbound sales and marketing team. We examine those who buy and later become long-term clients.”.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + The 5 Stages of the Sales Funnel. They’d rather earn a quick sale. What is a Marketing Funnel? In this sense, it’s an efficient process for both parties.). Creating High-Conversion Content for Each State. What’s the solution?

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Anyword

AUGUST 26, 2021

If you’re looking for one of the best ways to convince someone to take a desired action, you’ve come to the right Writing sales copy for the funnel is not a “one size fits all” deal. There are four levels of the online sales funnel, and they are awareness, interest, decision, and action.

Top of Funnel 52

Top of Funnel Copywriting Funnel Advertising Advertising Funnels 52

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

nDash

JANUARY 21, 2021

If so, we should talk… nDash is seeking a digital marketing manager to join our team. We have ambitious goals for 2021 and beyond and the ideal candidate will contribute both tactically and strategically while working directly with the founding team. Your Responsibilities. What do you do with your first weekend?

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Having ICPs clearly defined helps your sales and marketing teams to understand which businesses would make great prospects.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 98

Valasys

APRIL 8, 2024

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. Illustrate the potential impact of Google Ads on the client’s business success.

Paid Search Agency 40

Paid Search Agency Marketing Proposals Google Ads 40

Velocity Partners

JULY 5, 2023

“We delivered a record number of MQLs to the sales team last quarter! Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales. So why aren’t they using them?”

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? How to Find a Perfect B2B Sales Lead? Resort to various automation tools mentioned below to streamline this process. Update Your Existing B2B Sales Leads Database. Boost Website Traffic With Google AdWords.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. Read about this entire growth hacking case study here.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Directive Agency

JULY 23, 2020

Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. A great ad campaign is one that is rooted in targeting the buyer throughout every stage of the marketing funnel to provide a more personalized experience. Google Display ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59