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How to Use Video on Websites the Right Way

Vidyard

Engage visitors —72% of people would rather use video to learn about a product or service ( HubSpot ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Recommended Video Type: Case Study.

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How to Use Video on Websites the Right Way

Vidyard

Popular free options include sites like YouTube and Vimeo. Learn From the Pros The Vidyard Content team regularly creates video versions of popular blog posts, which we embed in the post and share on YouTube for increased discoverability. There are a ton of video hosting options , ranging from free to enterprise-grade solutions.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels. March 25 – 26, London, UK.

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?What Is the Modern B2B Buying Process?

SnapApp

Research conducted by HubSpot made it clear that salespeople are no dummies. Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. .

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 26% of adults are almost always online.

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Inbound Marketing Goes Global

Hubspot

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Case studies. Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. It is a case study of how Slack helps Sandwich Video Inc., For example, HubSpot audits and updates its blogs regularly. Consideration Stage.