Single Grain

FEBRUARY 15, 2022

For the full updating guidelines (which aren't all necessary for a content refresh) we use at Single Grain, check out Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]. Step 4: Embed a YouTube Video Where Appropriate . Dive Deeper: How to Implement Internal Linking for SEO (Step-by-Step).

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

NOVEMBER 14, 2023

3 AI Marketing Automation Case Studies Let’s put what we’ve learned into practice and take a look at a few cases of AI automation being championed by these iconic brands. Marketers will want to find ways to “rank” their brand among these generative AI platforms given how much audience opportunity dwells there.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Automation Automation 52

Single Grain

MARCH 2, 2020

Whether it’s on YouTube, Instagram or Facebook, consumers love video. YouTube is the second most trafficked site, after Google. Don’t try to explain what your company does sell your products, and bring up a case study all in the same video. 80% of marketers say video has increased dwell time on their website.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Outbrain

DECEMBER 30, 2019

Check out this case study to see how it works. YouTube was one of the first platforms to offer six-second ads. YouTube relies on in-stream ads , for example. We’re talking significantly better results for completion rates and dwell time. Digital Video Advertising Trends. The digital video world is not static.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Single Grain

JULY 30, 2019

So if your SEO is failing, check your site dwell time. Including videos, images and charts as well as taking advantage of white space will help increase the user experience (which, in turn, improves dwell time). In fact, HubSpot did a case study about writing copy in the language of your customer. What do you do well?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Scoop.it

FEBRUARY 9, 2021

Case studies. One of the most effective content formats, case studies allow highlighting your competitive advantage. When on Youtube, remember about proper optimization: Add keywords to titles and descriptions. Think of eye-pleasing YouTube banners and engaging thumbnails. 6) Use Content Design Tactics.

Traffic 90

Traffic Optimization Lead Scoring Lead Ranking 90

Single Grain

SEPTEMBER 9, 2019

Check out our video 6 Ways to Exponentially Increase Traffic to Your Content : Dive Deeper: [Case Study] The Content Sprout Method: How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions. 2) Dwell Time. It's important to note that dwell time, bounce rate and time on site are all very different metrics.

Lead Scoring 92

Lead Scoring Lead Ranking Dwell Domain 92

Outbrain

NOVEMBER 28, 2018

Other goals included telling a story or sharing a case study of personal experiences (16.7%); simplifying processes into actionable tactics that their audience could apply right away (9.8%), and sharing significant statistics and facts (2%). The more time spent dwelling on a single slide, the more likely your audience is to tune out.

Statistics 27

Statistics Design Customer Surveys Dwell 27