The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content. navigation, placement of content, imagery, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

nDash

NOVEMBER 10, 2020

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. Don’t fall into the trap of a fear-based content strategy. What does that mean for content marketers? This is an industry where content can make a significant difference. The Problems with Fear-Based Cybersecurity Content.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

WebMarketCentral

JANUARY 28, 2009

Most important, however, are the words of actual customers. Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. In case you are counting. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. So without further ado.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Televerde

AUGUST 30, 2021

Instead, buyers are turning to online content to educate themselves on their potential options. Companies can use strategies like ABM to proactively reach out to high-potential buyers or utilize lead magnets to offer valuable content in exchange for contact information. In fact, they can and they should engage as early as they can.

B2B 86

B2B B2B Sales Training B2B Marketing 86

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Customers dont understand how software vendors work. Enterprise Content Management: From Strategy to Solution. Enterprise content management (ECM) has become an important competence and infrastructural technology, particularly for large and medium-sized organizations. src = [link]. }. Webcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Digital Marketer

OCTOBER 19, 2020

There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. 10:37 – Automating content repurposing. More episodes on B2B publishing: How to Leverage Data in B2B Digital Marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. . 30 Women Shaping B2B Tech Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. 30 Women Shaping B2B Tech Marketing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you ! Content loading. .

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MARCH 20, 2014

After four weeks and 15 intense battles, a champion has been crowned - interactive widget is the ‘2014 SnapApp Content Marketing Madness Champion’. Informative video had just beat out the content wild card in a tightly contested matchup and was going into the semi-final battle with a full head of steam.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are. Visual content supports every stage of the buying process. Half of all B2B marketing content is created to generate brand awareness.

B2B Marketing 123

B2B Marketing Paid Search Agency Planning B2B 123

KEO Marketing

SEPTEMBER 1, 2017

Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Develop a Content Marketing Program.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48