Industrial Marketing Today

JANUARY 10, 2011

This increased focus on brand awareness is a surprising shift from the traditional industrial marketing goal of generating more high-quality sales leads. Miller Electric Manufacturing Co. the report is free but it does require registration to download). Tyco Flow Control. Click here to view the embedded video.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Think of it as starting a conversation with your customers or prospects.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The ROI Guy

OCTOBER 11, 2010

Content management Account management Campaign management Data management Sales enablement (publication, awareness and training) Channel sales enablement Tier 2: Content Marketing Campaigns rely on content to drive engagement with prospects. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Advertising/Sales. Web Designer, Sales/Mktg - Md.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

BenchmarkONE

NOVEMBER 23, 2018

Unlike emails, which lack location precision or contextual data, platforms like Facebook and LinkedIn let you initiate contact with prospects based on highly specific criteria. That’s probably why, according to Sales for Life , 61% of B2B marketers use social media to increase lead generation.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52