BenchmarkONE

NOVEMBER 23, 2018

You can (and should) gate content like white papers, reports, videos, and research. According to HubSpot , webinars and webcasts are the single most effective content tactic for B2B marketers, beating out blogs, case studies, and research reports. A simple post to the webinar registration page works fine.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Engagio

DECEMBER 17, 2019

Bombora is an intent data provider that gathers its information through a co-op made up of over 6,000 different publishers, companies, and platforms that are all privacy-regulation compliant (Bombora makes sure that all its data meets the criteria for both GDPR and CCPA, so you don’t have to worry about that).

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Case Studies. Case Studies. . Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. Promoting your webinars or virtual events is also crucial to increase registrations and attendees. But even the best possible content will do little if it doesn’t reach your buyers. Selecting partners is critical.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Interactive Quiz Case Study. As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

APRIL 22, 2016

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. You can see, I’ve got the Angie’s List case study that I just mentioned live.

Paid Content 99

Paid Content Paid Search Agency Click Rate Lock-In 99

Online Marketing Institute

DECEMBER 11, 2012

Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Unless it’s a long page in which case it’s okay to repeat it). If you are getting people to sign up for a webinar, are you showing the number of registrants as a form of social proof? of your giveaway, if applicable?

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). My co-founder and CEO at HubSpot when he first encountered Twitter, he was like, this is a frigging waste of time.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28