BenchmarkONE

NOVEMBER 23, 2018

This is a bit longer than some that only require an email (and because of that, likely converts fewer leads than a simpler form), but is a great example of gated content nonetheless. You can (and should) gate content like white papers, reports, videos, and research. A simple post to the webinar registration page works fine.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

NetLine

AUGUST 2, 2023

Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report When it comes to types of content that B2B audiences are interested in, NetLine’s report also shows that eBooks, guides, and cheat sheets lead the pack. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

JULY 7, 2017

Most companies were using an integrated mix of interactive assets to qualify and nurture leads through each stage of the funnel. Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Online Marketing Institute

DECEMBER 11, 2012

Did you resist asking for any unnecessary information in a form (be completely honest cos it’s bad)? Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)?

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40