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More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

Manufacturers are using videos as part of their content marketing strategy to get found by their target audience and drive qualified traffic back to their site where they use other content to capture and convert more site visitors into qualified prospects and sale leads. Miller Electric Manufacturing Co. Tyco Flow Control.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services.

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ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. White Paper FAQs.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

White Papers. Webinars Events. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Grou p. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Group. Defining Mobile Opportunities and Strategies. Defining Mobile Opportunities and Strategies. Webinars, Content & Events.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction. 3… 2… 1… Blast off!

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5 Guaranteed Ways to Generate Leads with Social Media

BenchmarkONE

Today, you’ll learn the strategies behind effective lead generation on social media. We’ll explore both paid and unpaid strategies to find high-quality buyers—mostly in the B2B space, but with techniques that can also work wonders if you’re selling B2C. Strategies to Generate Leads with Social Media. Let’s look at both.

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Harnessing the Power of Intent Data with Engagio

Engagio

This is a natural match, since intent data complements both account-based marketing and demand generation strategies, and it can be equally useful to both sales and marketing. To find out more about how to use intent data in Engagio, you can watch this webinar and you’re also encouraged to reach out for a demo.