Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. There are 179 bullets but 200+ actual stats in this post. In case you are counting. Content Marketing Institute ). Blogging Stats.

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

Circle Studio

FEBRUARY 21, 2019

A study by MailChimp showed that segmented campaigns received 14.31% more opens and 100.95% more clicks than non-segmented campaigns. A Litmus study found that 24% of respondents look at the preview text first when deciding whether to open an email, 34% look at the subject line and 42% look at the sender name.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

NetLine

OCTOBER 17, 2019

I realized that this title with ‘101’ performed really well, not only for the downloads, but also for a good engagement rate on social media and better open rates on emails. How has content marketing evolved over the past few years? Content Marketing has become a huge part of our marketing strategy for 2 years now.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Outgrow

APRIL 8, 2020

Once you have achieved that perfect landing page with Unbounce , it's time to look at some fantastic Unbounce integration tools to help you achieve your dream conversion rate. Autopilot for Marketing Automation. Post using Emma, YMCA saw an average open rate of nearly 50% , significantly higher than their standard.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Delivra

FEBRUARY 14, 2019

If you’re still not sold on personalization, consider the stats. Studies have revealed that personalized emails have a 26% better open rate and can improve conversions by 10%. This is the ideal stage to provide a solution, which, in this case, is your product. Image Source: Venus Clothing. Loyal customer.

Top of Funnel 40

Top of Funnel Email Marketing Marketing Prospects CAN-SPAM 40

Valasys

APRIL 17, 2023

What is Automation Tool in Marketing? What are the 4 types of Automation? What are the 5 basic elements of Automation? Why marketing automation is a must in your 2023 strategy? Top Marketing Automation Tools in 2023 Future Trends of Marketing Automation Tools What marketing technologies will dominate 2023?

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Single Grain

FEBRUARY 1, 2023

By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. trillion worldwide.

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Hubspot

NOVEMBER 4, 2012

It appears that this drop-off is even more drastic than email open rates. of email opens occur within the first hour after delivery. ” So as a marketer, you must ask yourself, are you taking advantage of these common mobile search actions? Interested in seeing more stats from this study? Ah, how reassuring!

Top of Funnel 28

Top of Funnel Facebook Advertising Agencies Mobile Advertising 28

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Act-On

NOVEMBER 7, 2023

Email deliverability is worth careful strategy and study if you don’t want other elements of your email strategy to suffer. Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Unbounce

JULY 2, 2019

Surprisingly, content marketing is one of the most popular marketing strategies in the wider world, but it often gets disregarded or—worse—is done haphazardly in the SaaS space. This shouldn’t be the case. An Example of Interactive SaaS Marketing. This small detail increases your open rate by as much as 50%.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Porch Group Media

JANUARY 19, 2021

Some of the key findings from the (2019) report include: The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent). Firms that report increasing email marketing effectiveness are more likely to also report annual revenue growth.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

SnapApp

DECEMBER 12, 2017

We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . Ann Handley. User experience.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Porch Group Media

DECEMBER 9, 2019

Some of the key findings from this years’ (2019) report include: The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent). One-third of study participants have no formal subject-line optimization process. Mailchimp).

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

LeadSquared

MARCH 14, 2017

Epsilon, a research agency, released a report for Q2, 2016, comparing the response rates for email campaigns (or as they like to call it – business as usual emails) and triggered emails. This study was compiled from 8.5 Here are the results: As you can see, the open rates for triggered emails (or drip campaigns ) were 61.7%

Campaigns 52

Campaigns Planning Paid Search Agency Trigger Marketing 52

Single Grain

NOVEMBER 17, 2020

In both cases, you’ll be working in LinkedIn Ads’ Campaign Manager, which is the site’s self-serve platform for creating and running ad campaigns. Most LinkedIn Ad offers are built around an asset, such as a case study, a white paper or a webinar. Which of your content assets have the highest opt-in rates?

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Atomic Reach

APRIL 12, 2019

For many, digital marketing trends can feel like “a flavour of the week” event. From Instagram stories to marketing automation and machine learning, the channel that represents the newest and most powerful trend in digital marketing can change. Email Marketing ROI. Email Marketing Automation.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Single Grain

JANUARY 15, 2020

on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content. Otherwise it's too salesy – in which case, why don't you just invest in paid ads? Dive Deeper: What’s the Right Content for Each Stage of the Marketing Funnel? 3) Create High-Value Lead Magnets.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

AUGUST 12, 2021

While you’re digging through your SEO metrics, it’s easy to jot down your content marketing data as well. Whatever the case may be, being clear about your intentions ahead of time will help to streamline the process and minimize extra effort. Replace any examples/case studies with new, current ones. In Summary.

Paid Content 145

Paid Content Top of Funnel Lead Scoring Lead Ranking 145

SnapApp

JULY 7, 2017

And, in this case, “more isn’t merrier”. In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive Quiz Case Study. Snap Agency | Marketing Strategy. . . Sam Hurley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

DECEMBER 6, 2019

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation. Chatbots will continue to be an important part of digital marketing in 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145