KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Don’t just state results without explaining how the customer got there. Our team is small.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Allocadia

MAY 23, 2023

We didn’t know which marketing tactics were performing most efficiently,” said West, because measurement was a huge challenge. Up-leveling the ‘I’ data in ROI Box’s CMO was still asking her team what the most efficient campaigns were, and West knew they needed a clear way to answer that question.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Vision Edge Marketing

APRIL 16, 2024

Let’s explore how your organization can leverage digital tools and technologies within iterative processes and harness data to achieve sustained success and reap these benefits: Improved operational efficiency (40%) Faster time to market (36%), and Better meeting customer expectations (35%). This was the case for Coca-Cola Bottling Co.

Digital Transformation 276

Digital Transformation Work Management Terms and Conditions Marketing Management 276

Anyword

MARCH 25, 2024

Marketers tend to have a hundred things to do at any one time, and a tool that can help us be more efficient will always be beneficial.” ” The Results: Content that Connects and Converts Adopting Anyword ushered in transformative changes for WardsAuto, significantly improving efficiency and content performance.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Sana Commerce

JULY 16, 2023

This API-centric approach empowers B2B businesses to adopt a composable approach to e-commerce development, connecting various components efficiently. Scalable and adaptive: Composable commerce empowers B2B enterprises to scale their e-commerce operations efficiently.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Earlier this year, Meta had to lay off 13% of its workforce in the name of “efficiency.” But marketing and sales teams can only be efficient if they have a trusted strategy behind their efforts.

Ideal Customer Profiles 94

Ideal Customer Profiles Efficiency Allocation Top of Funnel 94

SalesGrape

NOVEMBER 5, 2023

Streamlining Lead Generation Processes with Chatbots: Enhancing Efficiency and Productivity One key advantage offered by chatbots is their ability to streamline lead generation processes, enhancing efficiency and productivity for businesses. Here are some best practices to consider: 1. Please correct the marked field(s) below.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Castelao wanted a robust tool that could help them perform these services for their clients in a cost-saving, efficient, and timely manner.

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. Collaborative teams can draw from a more extensive knowledge and creativity pool, streamlining brainstorming ideas crucial to efficient content production. Determine and align each team’s objectives with your overarching content operation efficiency goals.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

OutboundView

JANUARY 19, 2024

Advancements in Technology : The advent of more user-friendly dialers and email marketing technology has made it possible for teams to manage these tools more efficiently, reducing the need for individual SDRs to perform one-on-one follow-ups. Budgets that were once available for inside sales teams have diminished.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

DealSignal

MARCH 5, 2019

Case Study: How Elementum Eliminated Manual Contact Research with DealSignal. Read the case study to learn more about how DealSignal is helping Elementum increase efficiency and drive sales results! Read the case study. Driving growth by feeding Account Development complete, accurate contacts.

Case Study 61

Case Study Case Studies Contacts Studies 61

Allocadia

APRIL 2, 2019

We didn’t know which marketing tactics were performing most efficiently,” said West, because measurement was a huge challenge. Box’s CMO was still asking her team what the most efficient campaigns were, and West knew they needed a clear way to answer that question. Up-leveling the ‘I’ data in ROI. Connecting R with the I in ROI.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Biznology

MARCH 17, 2016

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. The first is that video testimonials and case studies will stand the test of time.

Case Study 80

Case Study Case Studies Video Marketing Studies 80

Salesforce Marketing Cloud

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Moz

JUNE 29, 2020

In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. A case study. This will differ by client and by topic, but it could look something like this: In this case, the blue circles denote a topic + format which may be link-worthy.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Biznology

OCTOBER 15, 2015

Timing is critical in branding, and finding a gap in the marketplace that has relevance for unfulfilled, dissatisfied customers (jihadists, in this case), created the perfect conditions for jump-starting a new, powerful movement with a captivating brand image. Like this post? Sign up for our emails here.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Madison Logic

NOVEMBER 15, 2023

Erica and her team needed an ABM partner to help them activate data-driven campaigns and provide the expertise and guidance to ensure that their programs are impactful and efficient for their business. The Solution Madison Logic has helped Erica develop and optimize a more effective full-funnel ABM strategy.

Account Based Marketing 52

Account Based Marketing ABM Efficiency Allocation 52

Moz

JUNE 29, 2020

In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. A case study. This will differ by client and by topic, but it could look something like this: In this case, the blue circles denote a topic + format which may be link-worthy.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

GrowPowerful

APRIL 20, 2023

In the world of startups and emerging growth companies, scaling efficiently is vital for success. In most cases, these leaders are able to balance building a strategy and delivering tactics where needed. Fractional marketing leadership can provide a powerful solution for startups looking to scale efficiently. To Wrap it all up.

Paid Search Agency 52

Paid Search Agency Efficiency Work Management Companies 52

SalesIntel

MARCH 24, 2023

The economy was rewarding growth ahead of efficiency or profitability. When you hit a market like we’re seeing today, efficiency matters most. Our experience here at SalesIntel is that we’re fundamentally remaining static in our investments from 2022 and 2023, but we’re seeing massive gains in efficiency.

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

ClickZ

NOVEMBER 5, 2019

The complaint ratio based on bookings and interactions with the AI technology is very small, just a few cases within the thousands of interactions that Kiwi.com receives. We no longer work with Interactions on a day-to-day basis, though this was the case when we were going live and needed to refine the tool,” says Do?kalová.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

LiveRamp

APRIL 18, 2019

Driving Effective and Efficient Engagement. Notably, HomeServe achieved a highly efficient cost per acquisition at just over one quarter per customer ($0.27). The post Case Study: Driving Performance on Facebook with LiveRamp’s Data Store appeared first on LiveRamp.

Case Study 53

Case Study Case Studies Advertising Agencies Facebook 53

Outbrain

DECEMBER 28, 2020

Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Red Bull Case Study. Volvo Case Study. Compared to parallel social campaigns, the Outbrain CPC was as much as 347% more efficient. Domino’s Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Marketing Insider Group

APRIL 15, 2024

Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. B2B creators in this segment often focus on cost-effective strategies, innovation, and efficiency, helping SMBs grow and compete in their markets.

Enterprise Management 232

Enterprise Management B2B B2B Thought Leadership SMB 232

Marketing Insider Group

SEPTEMBER 12, 2023

AI, with its computational prowess, has made its way into the world of content marketing , offering tools that promise top-notch efficiency and speed. That’s how we’ve come up with the perfect recipe for effective, efficient, and powerful content marketing: human content + AI-driven distribution. Efficient Ad Campaigns.

Marketing AI 272

Marketing AI Distribution Content Marketing Content 272

The Forward Observer

MARCH 1, 2024

It provides a blueprint for planning, delivering, and measuring social media’s contribution to your business through: Identifying and targeting audience segments Maximizing social search Enhanced reputation management Managing a diversified influencer portfolio Selecting the right channels for organic and paid social Creating a process and structure (..)

Social Media 166

Social Media Social Marketing Enterprise Management Marketing & Strategy 166

Martech

MAY 30, 2023

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. AI use cases. Larger companies are more bullish about experimenting with AI.

Small Business Marketing 117

Small Business Marketing Planning Business Case Studies 117

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 111

Marketing Automation Services Work Management Lead Scoring Lead Ranking 111

Marketing Insider Group

NOVEMBER 16, 2020

It’s just become much more efficient with technology. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites.

Marketing AI 315

Marketing AI A/B testing Tools Lead Scoring 315

Litmus

MARCH 12, 2020

Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. This integration empowers email marketers, designers, and developers to streamline their email production and test both common and edge case personalization scenarios—all without leaving Salesforce.

Efficiency 64

Efficiency Work Management CAN-SPAM Marketing Management 64

Salesforce Marketing Cloud

DECEMBER 12, 2023

The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. But, all customers and users in the study reported that they aren’t ready to fully trust generative AI without a human at the helm. Example: via in-app guidance and tips.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119