SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. But today, demand generation marketing has a different meaning altogether.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. 2023 GTM Challenges Manoj : Great.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion. data above).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. We’ve got you.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Salesforce Marketing Cloud

NOVEMBER 13, 2023

Speed up the enterprise sales cycle with trusted AI Give your sales team generative and predictive AI tools in Sales Cloud — with guidance to close deals faster. Get started with AI What you’ll learn: What is enterprise sales? Why is enterprise sales important? The sales cycles are longer.

Enterprise Management 59

Enterprise Management Top of Funnel Work Management Marketing Management 59

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Unbounce

APRIL 14, 2020

Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. They aren’t just targeting visitors who are searching for any old email marketing platform. 20 B2B Landing Page Examples in 2020.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

PureB2B

JANUARY 31, 2019

The digital marketing landscape is constantly changing, which means B2B lead generation tactics are evolving as well. 65% percent of businesses are saying that lead generation is their biggest marketing challenge. 65% percent of businesses are saying that lead generation is their biggest marketing challenge.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

SnapApp

NOVEMBER 7, 2018

Potential customers at the top of the funnel have different needs than those at the bottom of the funnel. Your top-of-the-funnel prospects are likely most interested in your About and Product pages as well as content that explains why your product or service can solve their business problem.

Top of Funnel 75

Top of Funnel Digital Marketing Funnels Webinar Metrics Marketing Funnels 75

PureB2B

JANUARY 23, 2019

The digital marketing landscape is constantly changing, which means B2B lead generation tactics are evolving as well. 65% percent of businesses are saying that lead generation is their biggest marketing challenge. 65% percent of businesses are saying that lead generation is their biggest marketing challenge.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. The Top B2B Lead Generation Strategies.

Lead Ranking 348

Lead Ranking Lead Generation Paid Content Lead Scoring 348

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! You can even take these principles and apply them to your content marketing.) A/B Testing?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Vidyard

FEBRUARY 2, 2021

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.4.1 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.4.1 Top of the Funnel 4.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Communication with Your Remote Sales Team 4.1 Sales videos: 2.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? Modern consumers are savvy.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video for Sales Statistics 1.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.5

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

To build on that trust, embracing video as part of your virtual selling strategy is a wonderful way to connect with your clients face-to-face in our new digital world. The financial services industry has been one of the biggest adopters of video creation, up by 129% YOY , which makes sense given that many moved to digital-first work.

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52