Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Marketing Insider Group

JANUARY 24, 2023

This is not another prediction piece boasting the top content marketing trends to look out for this year. Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. They are too focused on customer acquisition. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

MARCH 25, 2021

Salesforce has dozens of webinars about how it uses its own products. At Contently, we think of ourselves as our best case study. ” And since product stories appeal to both new leads and existing customers, the content can help with onboarding and retention. The post Don’t Publish a Press Release.

Press 188

Press Product Case Study Case Studies 188

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Testimonials and case studies. After you publish and optimize your video content, promote it to increase visibility. If you have a younger customer base, consider adding this channel to your list.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. One of the main perks of using video for B2B marketing content is versatility—not to mention that businesses no longer need to spend thousands of dollars on high-end equipment to make effective, engaging content for their customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Customer retention. Did you get that? Web traffic.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. We use trending data on what topics are important in your industry.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

SEPTEMBER 11, 2018

So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. His editorial rule: don’t publish anything without an expert or influencer quote. You can also make webinars more immersive by including polls or using a Q&A method. contentmarketing.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. Engagement.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Customer spotlights or interviews. Over four million new blog posts are published every day. Company news announcements. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Ambal's Amusings

SEPTEMBER 10, 2009

We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. All case studies are not created equally. Why are some case studies more effective than others? Get insights and recommended resources from Case Study Experts. Story format.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. We expect this trend to continue. HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. According to a recent study by Emarketer , the number one priority for CMOs is efficiency. This is a trend that we are seeing at Bannerflow too.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

Parse.ly

DECEMBER 15, 2022

That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly Before we dive into our own top content, we want to showcase incredible pieces from our customers. Read the HelloFresh case study. Read the Bloomberg case study. Read the Gannett case study.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. In parallel, we also attended a Webinar a few weeks ago as part of the B2B marketing webinar series, which featured Tom Pick , who came to talk about the same subject.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. In an effort to create unique content, RAQs (rarely asked questions) has become a growing trend, too. SEO is not a unicorn.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Trade Press Services

SEPTEMBER 25, 2023

Salespeople and marketers understand the best improvement comes from a deep understanding of their customers. Most importantly, adopt a customer-centric approach that demonstrates genuine interest in the buyer’s success by considering their challenges, needs and preferences. Decision #5: About the time to buy.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. More and more videos are being published, which means you’re competing against a lot of content. In a 2019 study , 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat.

Social Media 128

Social Media Practices Video Marketing Media 128

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. With where we see the trends taking us , that trajectory isn’t expected to slow down. Video Benchmarks for Creation and Publishing 1.1 User-Generated Video Trends by Month 1.2.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Question 5. WebEx is another one.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Case studies.

Paid Search Agency 117

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 117

SmartBug Media

JULY 28, 2023

Start by clearly defining your target audience and ideal customer profiles (ICPs). Leverage data analytics and customer segmentation to identify patterns and trends that can guide your lead identification process. A well-crafted value proposition: Addresses the customer's pain points.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Vidyard

OCTOBER 18, 2018

Earlier this year, Vidyard undertook a study of our B2B video customers looking at approximately 600 businesses and more than 250,000 videos in a 12-month period. We then published the results in our 2018 Video in Business Benchmark Report. In most cases, creators are likely producing a mix of both.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). This is where blogging becomes your beacon of light in the vast online landscape.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

BuzzSumo

JANUARY 5, 2016

At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. Below is our revenue growth in 2015 and how this breaks down between new customers, existing customers and customers leaving (churn).

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Golden Spiral

APRIL 18, 2019

Such resources include courses, webinars, assessments, meetings, and publications. official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. podcasts, webinars, publications, and industry research materials. HIM Body of Knowledge TM. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. With where we see the trends taking us , that trajectory isn’t expected to slow down. Video Benchmarks for Creation and Publishing 1.1 User-Generated Video Trends by Month 1.2.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65