FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page? Click To Tweet.

Landing Pages 76

Landing Pages Optimization B2B Top of Funnel 76

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

Webbiquity

NOVEMBER 8, 2022

This psychological phenomenon has further expanded thanks to the growth of social media. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Social proof: Boosts Conversions.

Paid Content 349

Paid Content Social Marketing Paid Search Agency Advertising Agencies 349

Convert

NOVEMBER 2, 2022

Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. It can become a valuable part of your social media and email campaigns. Coschedule features some great case studies. They are not trying to convert the reader.

Top of Funnel 314

Top of Funnel Marketing & Strategy Marketing Strategy Planning 314

Envy

JULY 31, 2017

Step 3: Content and social media strategy. Establishing a social presence by: Continuous analysis of ecosystem content and social media activities. Creating a killer 3 month content & social media plan and executing to perfection. Social Media Skyrocketing with Overall 15% conversion to MQL. quarterly growth of 63%.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. However, I do feel the brand experienced a remarkable social media uplift by building content that was helpful and engaging.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

The Point

SEPTEMBER 17, 2014

In response to the audit and in line with Spear’s recommendations, the firm was subsequently hired to: • Revamp existing email and landing page creative based on e-marketing best practices. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

SmartBug Media

FEBRUARY 4, 2021

Landing pages should be a priority when it comes to designing your website. A landing page will help convert your visitors into leads. The more landing pages you have, the more leads you can bring in—if the landing pages are optimized correctly. Read the Case Study.

Landing Pages 59

Landing Pages Cost High Quality Lead Budget Programs 59

Tomorrow People

MAY 24, 2021

The challenge was to provide a truly valuable offering that would capture their attention and drive landing page conversions. However, ‘Data Stories’ throughout provide real-life examples of companies putting the data principles into action, linking back to case studies from Cognite. In-depth knowledge and analysis.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. An influencer media kit can clue you in on all of the above, granted you know how to audit one. In this post, we’ll dig into what to look for in a media kit to ensure better creator partnerships. What is an influencer media kit, anyway?

Media 88

Media Viral Marketing Case Studies Youtube 88

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. A study by Alterra Group found that 97% of marketers said ABM had a higher ROI than other marketing strategies. Generating leads in SaaS now is different from what it was in 2010.

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

FunnelEnvy

DECEMBER 26, 2023

Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Binary Demand

MAY 27, 2024

In this article Introduction B2B Lead nurturing definition Lead nurturing examples lead nurturing case-studies Conclusion [ps2id id=’definition’ target=”/]What is B2B Lead Nurturing? NordVPN’s free trial NordVPN sets the bar high for free trial landing pages.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 273

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 273

Inbox Insight

OCTOBER 19, 2023

Optimize landing pages : Landing pages play a vital role in the success of your lead magnets. So it’s crucial to adhere to lead generation landing page best practices when designing and optimizing them. Social media posts and ads should be regular and engaging.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Sharing relevant data points and case studies. This includes logos, landing page variations, and notification bars.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Webbiquity

OCTOBER 1, 2019

Every time you offer a lead magnet that doesn’t mesh with the topic or add value to the blog post or the landing page it is served on, you lose the opportunity to generate new leads. Often, marketers will create just one or two generic lead magnets and use them on all their blog posts and landing pages.

Email Marketing 215

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 215

Zoominfo

FEBRUARY 25, 2021

The email will direct recipients to your landing page. Build an Engaging Landing Page. To create a killer marketing landing page , keep the design simple and the copy concise. Provide one active link on the page — a bright “Register Here” button, and hide all active links, including the menu bar and footer.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads. They will consume material such as blogs, whitepapers, and case studies during the awareness stage.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Marketing Insider Group

FEBRUARY 10, 2021

Use your value proposition and real customer experiences to develop case studies. Social Media and Ads. You can also incorporate your unique value proposition when drafting social media posts and ads. You can also incorporate your unique value proposition when drafting social media posts and ads. Landing pages.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Optinmonster

JANUARY 24, 2024

Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Go 1 Step Further: Conduct a Case Study 7. Keep an eye on 3rd party sites and social media: Monitor other websites to find users who are talking positively about your product or service.

Ideal Customer Profiles 74

Ideal Customer Profiles Tips Case Study Case Studies 74

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

PureB2B

JUNE 20, 2022

Subject lines, images, length, and tone of copy, landing page and email layouts, to name a few. It was first studied by Robert Cialdini in his 1984 work, Influence. Feature video testimonials prominently on landing pages and within emails. Push for case studies. Most things can be A/B tested.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

ClearVoice

DECEMBER 18, 2023

This involves monitoring the time spent by target accounts on your content and tracking various interactions such as: Time spent on the website or landing pages. Monitor the amount of time target accounts spend on your website or specific landing pages. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

This involves monitoring the time spent by target accounts on your content and tracking various interactions such as: Time spent on the website or landing pages. Monitor the amount of time target accounts spend on your website or specific landing pages. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success.

Paid Content 62

Paid Content PPC Traffic SEO 62

SmartBug Media

MARCH 24, 2022

The visitor clicks the call to action and is redirected to your landing page, which contains information about your offer. The now-lead is redirected to a thank-you page with a secondary offer to nurture them through the next stage in their journey. Utilizing paid media to drive traffic directly to your landing pages.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Outgrow

APRIL 29, 2024

Social media: Shares, likes, and comments indicate social approval and encourage others to engage. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Optinmonster

APRIL 3, 2020

Medstar Media was seeing less than stellar conversion rates on their clients’ sites and knew there had to be a better way. With OptinMonster, Medstar Media was able to increase their clients’ conversions by 500%, making themselves one of the most sought-after marketing firms in the industry of aesthetic medicine in the process.

Conversion 74

Conversion Advertising Agencies Paid Search Agency Media 74

Scoop.it

JANUARY 26, 2023

If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison. Link to your new case studies, product tours, and price comparisons, and don’t forget to send out deals and discounts to those who are ready to convert.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88