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Elevating Your eCard Marketing Strategy: 5 Insightful Tips

Marketing Insider Group

Market new products and services. eCards are flexible and can be used to achieve multiple goals, but remember that for each kind of eCard you need, you’ll need to create a new set of eCards. Your eCards can vary in color and even diverge from your brand colors. Thank a customer for a recent purchase.

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SMS Marketing Laws Australia: Navigating them with ease

Vision6

We know you really want to get stuck in and make your sms marketing campaign stand-out ; but before you press send on that VIP loyalty offer or your upcoming exclusive flash sale , you might want to touch up on the SMS Marketing Laws in Australia to make sure it’s legal. How are SMS marketing laws governed in Australia?

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Transactional SMS: The secret to improved customer engagement

Vision6

Are you looking for a reliable yet efficient way to effectively communicate with your customers without bombarding them with unwanted spam or promotional messages? Then, look no further than transactional SMS. Transactional SMS helps businesses provide vital and time-sensitive information to their customers.

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Your Guide To Understanding Email Compliance and Security in Australia

Vision6

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? Current regulations for email marketing.

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Key Benefits of Mass Text Messaging in B2B Marketing

Valasys

Understanding Mass Text Messaging Mass text messaging, also known as SMS marketing, involves sending promotional messages or notifications to a large group of recipients simultaneously. By leveraging the ubiquity of mobile phones, businesses can now reach their customers wherever they are, at any time.

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Email preference center tips: How to keep every subscriber happy

Litmus

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. Different preferences you can offer. Email preference centers.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average.