CAN-SPAM, Privacy Protection and Tips

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

AUGUST 2, 2021

You can access the full recording at any time and read the Q&A below. She shared two tips: Meet regularly with the other teams. While we don’t know the exact rules and regulations in countries like Italy, see if you can contextualize where your subscribers are in their journey with your brand. DMARC adoption because of BIMI.

Webinar Metrics

Webinar Metrics Privacy Protection Trends Privacy

Maximizing Your Email Marketing Success

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Tools like email verification can help you maintain a healthy list. Both the subject line and the body of an email can be personalized at different levels depending on the number of personal attributes inserted in the message.

Email Marketing

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing

The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

Deliverability

Deliverability CAN-SPAM Privacy Protection Churn Rate

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Our Top 6 Takeaways from Litmus Live 2022

Litmus

OCTOBER 28, 2022

Jeanne Jennings (General Manager, Only Influencers ), Lauren Meyer (CMO, SocketLabs ), Elizabeth Jacobi (Founder, MochaBear Marketing ), and Luke Glasner (Principal, Glasner Consulting ) hosted an interactive quiz with tips on how to elevate your email metrics game. Don’t try to make email do what the web can already do,” advised Tiner. “If

Open Rate

Open Rate Privacy Protection Marketing Management Click Rate

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Email marketing campaigns can be felt individually in the short term—as well as cumulatively over the long term as part of your overall email program. Spam complaints and complaint rate. See more of the email picture.

Webinar Metrics

Webinar Metrics Deliverability CAN-SPAM Co-Registration

Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

OCTOBER 21, 2021

Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. There are so many micro-niches you can focus on, and languages and methodologies to learn, and technologies and protocols to embrace. Can you give us a sneak peek into your Litmus Live session?

Deliverability

Deliverability Privacy Protection Privacy Conference

Predictions for the Future of Email Marketing: Why It’s Time to Embrace Stricter Privacy Laws

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

Privacy

Privacy Email Marketing Privacy Protection CAN-SPAM

100 Compelling Email Statistics to Inform Your Strategy in 2023

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A/B testing can increase your email marketing ROI by as much as 37%. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs.

Statistics

Statistics Marketing Budget Marketing & Strategy Stats

The Ultimate Guide to Preview Text

Litmus

JULY 28, 2021

Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. The preheader text had to be visible in your email so as not to land in the spam folder. But if yours doesn’t, you can add it at the top of your code right after the <body> tag like this: . <body>

Click Rate

Click Rate Privacy Protection Paid Search Agency Open Rate

18 Subject Line Tips from Experts to Win Email Opens

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The truth is, spam trigger words are a thing of the past. Try Litmus Spam Testing today.

Open Rate

Open Rate Tips CAN-SPAM Click Rate

Need An Email Engagement Boost? Expert Advice From Trailblazers

Salesforce Marketing Cloud

APRIL 15, 2024

How can you make the most of your click data? Positive email engagement can look different to different marketers. While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Why is personalized content important?

Webinar Metrics

Webinar Metrics Click Rate Open Rate Blast Campaigns

GDPR is Changing the Enterprise Outbound Sales Landscape

Aberdeen

OCTOBER 17, 2019

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. The Mistakes You’re Making — and How to Fix Them: Mistake #1: Not Setting Apart from Spam. Mistake #2: Failing to Protect Against Data Leaks. Another GDPR tip? How to Win (Within the Guidelines).

Sales Management

Sales Management Top of Funnel Intent Data Opt-out

Holiday Email Marketing Tips to Stand Out in the Competition

Scoop.it

NOVEMBER 3, 2022

Here are some Holiday email marketing tips that will let you stay ahead of the curve. You can use different tools to facilitate the segmentation strategy. Accordingly, you can then segment the people. You can target this list and encourage them to finish their shopping earlier. Acquire new leads ahead of the Holidays.

Email Marketing

Email Marketing Tips Planning Deliverability

9 Expert Tips to Improve Email Marketing Performance: Webinar Takeaways

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. Spam reports. Your opt-out list.

Webinar Metrics

Webinar Metrics Email Marketing Deliverability Work Management

6 Ways to Privacy-Proof Your Email Program

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy

Privacy Opt-out Contingency Planning Opt-in

How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

SEPTEMBER 29, 2021

The great news is that compliance practices can be easily implemented as long as you know what to do. We’re here to provide you with a deep dive into marketing compliance so you can get better acquainted with it and ensure you’re doing all you can to stay 100% compliant in your practices. . What is Marketing Compliance?

Marketing & Strategy

Marketing & Strategy Marketing Strategy Advertising Agencies Planning

Why You Should Be Using Responsive Email Templates

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. These can be very simple to implement or quite complex, depending on adjustments needed.

Template

Template Privacy Protection Mobile Marketing Click Rate

20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. This is great because the better you can track, the better you can optimize. In turn, this can improve overall marketing effectiveness.

Webinar Metrics

Webinar Metrics Click Rate Deliverability Open Rate

Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)

Litmus

JULY 7, 2021

If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Yes, holiday emails can be an important sales driver. Can you feel it?

Planning

Planning Deliverability Privacy Protection Email Campaigns

9 Expert Tips to Improve Email Marketing Performance

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing

Email Marketing Deliverability Tips Work Management

Foundations of Data Privacy in Email Marketing

Litmus

MARCH 8, 2024

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program.

Privacy

Privacy Marketing AI Email Marketing Data Hygiene

B2B Marketing Zone

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Maximizing Your Email Marketing Success

Webinars

Trending Sources

The Ultimate Email Checklist: 29 Things to Check Before You Send

Webinars

Our Top 6 Takeaways from Litmus Live 2022

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Predictions for the Future of Email Marketing: Why It’s Time to Embrace Stricter Privacy Laws

100 Compelling Email Statistics to Inform Your Strategy in 2023

The Ultimate Guide to Preview Text

18 Subject Line Tips from Experts to Win Email Opens

Need An Email Engagement Boost? Expert Advice From Trailblazers

GDPR is Changing the Enterprise Outbound Sales Landscape

Holiday Email Marketing Tips to Stand Out in the Competition

9 Expert Tips to Improve Email Marketing Performance: Webinar Takeaways

6 Ways to Privacy-Proof Your Email Program

How Marketing Compliance Fits Into Your Marketing Strategy

Why You Should Be Using Responsive Email Templates

20 Email Metrics & KPIs to Measure Success and Drive Action

Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)

9 Expert Tips to Improve Email Marketing Performance

Foundations of Data Privacy in Email Marketing

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