CAN-SPAM Click Rate Privacy Protection Tips 
Litmus
AUGUST 2, 2021
You can access the full recording at any time and read the Q&A below. She shared two tips: Meet regularly with the other teams. While we don’t know the exact rules and regulations in countries like Italy, see if you can contextualize where your subscribers are in their journey with your brand. DMARC adoption because of BIMI.
Navigate the Channel
JANUARY 3, 2024
These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Tools like email verification can help you maintain a healthy list. Segmentation allows for personalized content, increasing engagement and conversion rates. Always segment your list(s). And, of course, make your emails relevant.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Litmus
SEPTEMBER 20, 2022
Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Unsubscribe rate.
Litmus
JULY 8, 2021
Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign.
Litmus
OCTOBER 28, 2022
Look at your open rate at the destination level. Jeanne Jennings (General Manager, Only Influencers ), Lauren Meyer (CMO, SocketLabs ), Elizabeth Jacobi (Founder, MochaBear Marketing ), and Luke Glasner (Principal, Glasner Consulting ) hosted an interactive quiz with tips on how to elevate your email metrics game. Errant clicks.
Litmus
JULY 28, 2021
Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email.
Porch Group Media
NOVEMBER 10, 2022
adults), and at over 65, the email use rate is 84.1%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A/B testing can increase your email marketing ROI by as much as 37%.
Expert insights. Personalized for you.
106 
Let's personalize your content