Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Email list size or growth rate.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Email marketing campaigns can be felt individually in the short term—as well as cumulatively over the long term as part of your overall email program. Unsubscribes and unsubscribe rate. Spam complaints and complaint rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. This is great because the better you can track, the better you can optimize. In turn, this can improve overall marketing effectiveness.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135