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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Over-optimization can signal manipulation to Google, and many SEOs recommend a strategy of anchor text variety for better rankings.

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An Introduction to Black Hat SEO

Hubspot

They want people to have a great search experience and ensure the results they provide do not include spam. It can lead to being wiped completely from search results or gaining a lower position. This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy.

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New & Improved: Announcing The Beginner's Guide To Link Building

Moz

And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all. When done right, link building can also be a joy (and profitable!). Planning the right strategy in advance can make the difference between success and wasted effort.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

Link wheels can be visualized like a wheel with your main web page in the middle connected to “spokes” that represent backlinks from other websites. Although link wheels can be categorized as “white hat” blog networks, they’re still technically blog networks. Link wheels can be a legitimate, strategic, long-term strategy.

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E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

I'm going to share with you why EAT is a big part of Google's algorithms, how we can take advantage of this news, and also why it's really, really important to all of us. So the first clue we can gather from this is that for all of our authors we should have an author bio. By now, you've probably heard of EAT. Add author bios.

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5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

If you are able to learn and master them then you can easily navigate through hundreds of feeds in less time. There are two ways in which you can view the feeds in Google Reader - Expanded view and List View. You can use it to trim your RSS feeds and analyze your RSS feeds effectively. Use the List View. Use the Trends Feature.

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4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

of feeds for you to subscribe to, you can add a friendâ??s s feed from one of the most popular blogging platforms like Blogger or Livejournal , or you can simply type in a keyword to get a list of feeds. You can see an example of this in the picture. The 2nd bookmarklet can also be found on the Notes link within Google Reader.

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