Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings
Moz
MARCH 31, 2019
This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Over-optimization can signal manipulation to Google, and many SEOs recommend a strategy of anchor text variety for better rankings.
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