Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Track engagement with metrics other than open rates.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Porch Group Media

JANUARY 10, 2023

According to ISPs, a good deliverability rate is 95% or higher. So, how exactly can you increase your deliverability rate? Emails that don’t get delivered to the inbox either end up in the dreaded spam folder or bounce. Anti-spam and anti-virus filters. Where happens to emails that don’t get delivered?

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

SalesIntel

JUNE 2, 2021

Even though email automation can simplify your task, you can never get into the “set it and forget it” mode. Schedule the emails for when they are more likely to read (rather than just open) them. Email automation can simplify the research. Use Website Visitor Data. Monitor and Utilize Campaign Response Data.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Zoominfo

NOVEMBER 27, 2018

As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Longer subject lines, on the other hand, tend to have higher click-through rates as they offer more explaining what the reader can expect. Because of this, it’s not always easy to tell fact from fiction.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. We’re going to go through how you can turn each of these issues into an opportunity.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. We’re going to go through how you can turn each of these issues into an opportunity.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48