Hubspot

JANUARY 4, 2013

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. These ads, however, can often be skipped after the first few seconds. 3) Mandatory Email Unsubscribe.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

JANUARY 14, 2013

Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. We're looking for a social media manager to manage, leverage, and grow our online social media accounts by implementing strategies and tactics that improve our social media presence.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JULY 10, 2019

No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

OCTOBER 17, 2014

Being a Debbie Downer can come in handy with your titles. According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. How to Design Your Presentation to Convert.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Optinmonster

NOVEMBER 22, 2023

Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. We’ll also share some effective email copywriting examples that you can use for inspiration. And we’re here to help! In fact, over 1.2

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. How can this campaign provide value?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

AUGUST 9, 2013

Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

AUGUST 25, 2014

We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Check out these seven common mistakes new inbound marketers make so you can do your best to avoid them. Which can function as is for a while longer while you work on the others?

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. HubSpot has APIs that developers use to get information from our software into theirs. CASL: Canadian Anti-Spam Legislation.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

AUGUST 30, 2013

Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. Facebook Best Practices.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

JULY 11, 2014

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Companies often can have several different personas.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We hope you can bookmark this post and come back to it whenever you need to. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. So instead, fight on your terms by having a stronger brand that spreads on its own, then supplement it with clever marketing tactics. SEO for Startups 3.2.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. So instead, fight on your terms by having a stronger brand that spreads on its own, then supplement it with clever marketing tactics. SEO for Startups 3.2.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

FEBRUARY 11, 2013

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28