Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Implementing a strategic re-engagement program can help maintain audience interest and involvement. Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Unsubscribe rate.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Tools like email verification can help you maintain a healthy list. Segmentation allows for personalized content, increasing engagement and conversion rates. Always segment your list(s). And, of course, make your emails relevant.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate.

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Akshaya Dinesh, CEO, Spellbound.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Porch Group Media

NOVEMBER 10, 2022

adults), and at over 65, the email use rate is 84.1%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A/B testing can increase your email marketing ROI by as much as 37%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 28, 2021

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off? Set up a calendar reminder to nudge you if you have to.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

JULY 28, 2021

Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email.

Click Rate 122

Click Rate Privacy Protection Paid Search Agency Open Rate 122

Salesforce Marketing Cloud

APRIL 15, 2024

How can you make the most of your click data? Positive email engagement can look different to different marketers. Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. Why is personalized content important?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Depending on your ESP and its built-in reporting, you can track these right in your dashboard.

Budget Programs 118

Budget Programs Long Tail Marketing Ad Frequency Click Rate 118

Martech

JUNE 3, 2022

That represents a compound annual growth rate of 13.7% Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Click here to download!

Marketing Automation Services 140

Marketing Automation Services Enterprise Management Work Management Marketing Management 140

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Email read rate or read time.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

JUNE 17, 2021

What will get your email opened, clicked on, and converting? How can you make your email stand out from the sea of emails in your subscribers’ inboxes? And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Try Litmus Spam Testing today.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Delivery rate. Delivery rate is the percentage of emails delivered. Click-through rate. The click-through rate is the percentage of clicks once an email is opened.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. These can be very simple to implement or quite complex, depending on adjustments needed.

Template 101

Template Privacy Protection Mobile Marketing Click Rate 101

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Single Grain

JUNE 25, 2021

What Is the Privacy Sandbox? The Privacy Sandbox “is a collaborative effort to develop new web technologies that will improve people’s privacy protection and maintain existing web capabilities, including advertising, keeping the web open and accessible to everyone.” Click here to learn more and get started.

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92