SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold. The campaigns with the highest return on investment (ROI). What is data attribution?

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

SmartBug Media

JUNE 22, 2020

Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. Create UTM fields in Marketo to easily capture parameters like source and campaign for each of your leads. Filter by source to explore performance by ad campaign.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Zoominfo

JANUARY 5, 2021

Your reps spend hours researching companies’ websites and tracking down contacts on LinkedIn. Additionally, if your marketing and sales teams use LinkedIn for prospecting, ReachOut pulls up the contact information you can’t see on LinkedIn profiles. Simplify contact research with ZoomInfo ReachOut Chrome extension.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. Email marketing: the most affordable, scalable channel When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Zoominfo

APRIL 29, 2020

Launch a Multi-Touch Campaign. Multi-touch campaigns are very effective, but it takes both marketing and sales departments to make it work. Get their business card, scan their badge, or even connect with them on LinkedIn. Screenshot their LinkedIn profile to remember this new contact.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. Of course, these Martech tools can also be used to enhance existing marketing campaigns.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Want to have Blender run your digital marketing to maximize your ROI? Maybe you are targeting busy CEOs. Talk with us today.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

JANUARY 5, 2021

Simplify contact research with ZoomInfo ReachOut Chrome extension Your reps spend hours researching companies’ websites and tracking down contacts on LinkedIn. Additionally, if your marketing and sales teams use LinkedIn for prospecting, ReachOut pulls up the contact information you can’t see on LinkedIn profiles.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Metadata

FEBRUARY 14, 2024

According to Kim Roman , Senior Director of Global Campaigns and Programs at Okta, “Content is king, data is queen, and revenue is the royal family. Remember : Revenue marketing doesn’t stop at lead and opportunity creation—it requires you to think about every touch point after that, too. You may not be. How can you do that?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Adobe Experience Cloud Blog

JANUARY 7, 2020

There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Marketing Insider Group

AUGUST 4, 2011

There has been plenty of debate about the ROI of social media. In the post “ What’s Your ROI? OK, so maybe social media efforts are hard to measure, but even if they have little or no immediate ROI, would you still do social media? This will help to get to a better view of Marketing ROI for Demand Gen activities.

Social Media 100

Social Media Multi-Touch Attribution ROI Marketing Attribution 100

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities.

Multi-Channel 44

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 44

The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Monitor Campaign Performance C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Zoominfo

APRIL 29, 2020

Launch a Multi-Touch Campaign. Multi-touch campaigns are very effective, but it takes both marketing and sales departments to make it work. Get their business card, scan their badge, or even connect with them on LinkedIn. Screenshot their LinkedIn profile to remember this new contact.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Check out the Marketo Revenue Rockstar decal campaign. LinkedIn Advertisements.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

SalesIntel

JULY 12, 2021

Follow-up and post-sales tasks are essential for managing multichannel outreach campaigns with numerous touches. Marketing requires a clear understanding of target audiences and their interests, in-depth research of the market, and the use of multichannel marketing campaigns. Marketing and sales often overlap with one another.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Valasys

FEBRUARY 26, 2020

The method of advertising that leverages digital ad campaigns to target highly-specific accounts with the most promising revenue potential is called account-based advertising. According to the ITSMA survey, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Litmus

DECEMBER 8, 2020

Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster. So how do we get more emails, more customers, more touches per customer. And then really, I think everything we see is pushing towards ROI.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

SWZD

SEPTEMBER 18, 2019

what is the ROI on advertising campaigns? She said LinkedIn and in particular the LinkedIn Navigator tool has been effective for paid media when you are clear on the target audience and the message. She said the product marketing go-to-market plan yields the campaign plan, which builds the integrated marketing plan.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

B2B Marketing Analytics

JULY 22, 2019

With these thoughts on my mind, I recently posted on LinkedIn about what the QBR season is like for our customers and how we are helping our so-called #QBRNinjas with “the art of QBR” I mentioned about. Across all marketing organizations (irrespective of the size, industry), the conversation now is moving more towards marketing ROI.

Multi-Touch Attribution 40

Multi-Touch Attribution Marketing Attribution Planning Enterprise Management 40

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? LinkedIn is more expensive, but delivers content in an environment where folks are looking for work-related content.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Allocadia

JUNE 14, 2019

They are an experienced researcher and will be looking on LinkedIn, G2, and Quora for information on the company without their bias. Layering multi-touch attribution on top of their data gave Direct Energy deeper insight to their customer’s journey, and they could start to see where changes could be made. Watch the webinar here.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

They need to be able to demonstrate the ability to plan and oversee the execution of successful campaigns across multiple channels and measure the results that they drove on each one. Experience managing campaign execution across multiple channels. You need someone who has been in the industry and has weathered some changes already.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Optinmonster

DECEMBER 14, 2021

We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns. They include: On-page Lead Generation : Drives leads directly from your website through optin forms and campaigns. Why is this important? We know, it’s a lot. Best Lead Generation Tools.

Marketing Automation Services 121

Marketing Automation Services Budget Programs Enterprise Management Work Management 121

Terminus

MARCH 31, 2022

The ABM approach allows us to create customized multi-channel marketing touch points that are targeted to key accounts to help our customers grow their businesses with the right Autodesk products and capabilities. The ROI of building stronger relationships with top prospects and customers is much higher in the long run.

Account Based Marketing 26

Account Based Marketing ABM Demand Generation Paid Search Agency 26

Heinz Marketing

APRIL 4, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. Matt : We’re talking a little bit about taking the event and putting in context a campaign.

Top of Funnel 95

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 95

Allocadia

DECEMBER 11, 2018

They are an experienced researcher and will be looking on LinkedIn, G2, and Quora for information on the company without their bias. Layering multi-touch attribution on top of their data gave Direct Energy deeper insight to their customer’s journey, and they could start to see where changes could be made.

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

Valasys

APRIL 15, 2020

Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. What are the best practices within the industry and otherwise to develop an effective lead nurturing campaign strategy?

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Marketing Insider Group

AUGUST 30, 2019

Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. Account-Based Marketing (ABM) is the practice of tailoring sales and marketing strategies to a particular account that can make a big impact on ROI.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Webbiquity

AUGUST 8, 2023

Among the key findings from this report: The top tasks B2B buyers are adding to their decision making process are conducting a more detailed ROI analysis (38%) and spending more time researching decisions (31%). LinkedIn is the top social media platform for B2B buyers regardless of age, not surprisingly.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Metadata

NOVEMBER 7, 2023

While untangling the mystery of attribution and ROI may seem like the stuff of nightmares, we’re here to tell you it doesn’t have to keep you up anymore. Last touch or click: All credit goes to the last touchpoint (the one that converted the prospect). Multi-touch: All of the touchpoints receive fractional credit.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Ideal Customer Profiles B2B Marketing 52