Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. In order to set up a successful advertising campaign, you need more than just data. With Demandbase One, this step is simple.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

SalesIntel

APRIL 19, 2024

Key features: Automatically append the missing company and contact information to execute your sales and marketing campaigns. Offers templates and social media insights for engaging campaigns. Demandbase provides insights into contacts, company details, and buying signals. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). All those crappy eBooks, product-led campaign dross and ‘I just wanted to follow up my email last week’ carpet bombing have alienated most prospects. Jon Miller recently said that the B2B go-to-market playbook is kaput.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Campaign Monitor. DemandBase.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Campaign Monitor. DemandBase.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Full Circle Insights

SEPTEMBER 12, 2022

With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

JANUARY 7, 2020

There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Rollworks

DECEMBER 14, 2021

ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. Using the right B2B lead generation software with your ABM campaign can help you make sure your content connects with your leads. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Or you can use what we called topic of interest campaigns at Marketo. Elevating the Buying Experience.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

DemandBase

MARCH 1, 2019

But both sales and marketing are aligned with the same goal and should be incentivized to personalize their messaging, marketing campaigns, and any advertising they initiate. If content marketing, design, or data are existing shortcomings, you’ll want to address these problem areas before tackling an ABM campaign. Why ABM Works.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system automatically monitors response and optimizes its bids to get the best results within a company’s campaign budget. Vendemore ( reviewed here ) is another option. email-based targeting. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Unbound B2B

FEBRUARY 6, 2023

According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. Snowflake did a great ABM campaign a while back. The data warehousing company ran 500 concurrent account-based marketing campaigns , each tailored to reach a specific target customer.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Strategic-IC

NOVEMBER 10, 2020

Now, ABM enables enterprise level organisations to implement personalised campaigns, targeted to the right high yield accounts and individuals - and at scale. Demandbase in eWeek. Think of ABM as a tactic that you can combine within an Inbound campaign (or stand alone). Matt Heinz, President, Heinz Marketing. Sirius Decisions.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Meet pipeline objectives and key results (OKRs) for ABM campaigns. HubSpot, Marketo, Pardot) Predictive analytics (e.g., Terminus, Demandbase). Processing.Please wait.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. She may sound like a superhero in a Marvel movie, but Sydney Sloan is more commonly found flexing her B2B marketing superpowers in the form of creating unexpected, personalized customer experiences.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Strategic-IC

JUNE 11, 2019

Marketo CMO, Sarah Kennedy, emphasised the importance of reporting customer feedback right to the top of the organisation in order to bring about truly transformational change. According to Demandbase CMO Peter Isaacs, the main KPIs for modern advertising include reach, engagement and efficiency. Considerations for Your Campaigns.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. More detailed analysis of campaigns (56%). The main impact of AI in marketing is on improving the customer experience. Identifying prospective customers (53%).

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Content4Demand

APRIL 10, 2019

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. In order to do that, we have up to 15 different permission groups in Marketo.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

FunnelEnvy

MARCH 16, 2020

This approach to personalization is an investment that goes beyond just the vendor costs and we’ve seen a lot of campaigns where the return did not materialize. So let’s go into the more effective use cases, selecting a vendor and how to integrate it into FunnelEnvy audiences and predictive campaigns. Beware Vanity Experiences.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Rollworks

MAY 21, 2018

ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. Using the right B2B lead generation software with your ABM campaign can help you make sure your content connects with your leads. Long term returns.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. The IP address is then mapped to company name. Are you leveraging intent data?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Directive Agency

JANUARY 9, 2019

Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. Are you struggling with obtaining marketing-qualified leads?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Top of Funnel 45

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Directive Agency

JANUARY 9, 2019

Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. Are you struggling with obtaining marketing-qualified leads?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Top of Funnel 40

Directive Agency

JANUARY 8, 2019

Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. Are you struggling with obtaining marketing-qualified leads?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Top of Funnel 40

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. And to do it we have to get marketers to stop thinking their jobs are to run gumball machines where money goes in for campaigns and leads automatically come out.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Bound360

AUGUST 9, 2017

For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. And, it’s important to make it as easy as possible for these folks to find and share your latest and greatest innovations, announcements, and marketing materials.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Business Brainz

JULY 11, 2021

Since ABM is all about highly targeted , personalized campaigns to win specific accounts, the need to have a robust foundation – insight is necessary. According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. Instrumenting account-focused campaigns.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Bound360

AUGUST 9, 2017

For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. And, it’s important to make it as easy as possible for these folks to find and share your latest and greatest innovations, announcements, and marketing materials.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Engagio

JULY 31, 2017

For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. Organizations need to support these initiatives with Account Based Marketing software such as DemandBase, Engagio, Terminus and new data sources.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Known 1st Party Behavioral: People visiting your website who have also filled out a form online. If so, I’d love to hear how you’re using it and what you think in the comments section below.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

DemandBase

MAY 6, 2019

Today, we launched the Demandbase ABM Ecosystem , bringing together the key technologies for executing an ABM strategy. This announcement marks the next phase for both Demandbase and the ABM category. The post The Next Phase of ABM: Introducing the Demandbase ABM Ecosystem appeared first on Account-Based Marketing – Demandbase.

DemandBase 87

DemandBase Account Based Marketing ABM Work Management 87