Martech Advisor

JANUARY 8, 2020

Streaming services are the new kings of online entertainment, but fraudsters are stealing from the advertising jewels in their crown. Asaf Greiner from Protected Media discusses why the streaming industry is under threat. Learn More: How to Bust Online Marketers Fraud. Why Is Streaming Vulnerable to the Fraudsters?

Mobile Advertising 53

Mobile Advertising Cable Click Rate Broadcasting 53

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

LeadSquared

APRIL 3, 2017

You can run ads to generate more leads and revenue. We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Rain: The Growth Agency

FEBRUARY 26, 2018

Telling people you work in TV advertising can be exasperating. Then he added, “Except for golf.” Cord cutting is decimating ad-supported pay TV subscriptions (or not). Since 2012, about 6 million households have cut the cord to cable and satellite TV. I don’t.” What do consumers want?

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Hubspot

AUGUST 24, 2010

In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry?

Cable 28

Cable Television marketing Mobile Advertising Marketing Budget 28

Martech

FEBRUARY 3, 2023

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Why we care. Hit shows on streaming services get the credit for the CTV surge.

B2B Marketing 79

B2B Marketing Advertising Agencies Research Paid Search Agency 79

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Biznology

MARCH 26, 2014

The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. OK, back to the chart.

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Biznology

MARCH 26, 2014

The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. OK, back to the chart.

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Customer Experience Matrix

JUNE 18, 2017

The starting point is that people increasingly interact with the world through their online identities in general and their mobile phones in particular. Facebook and Google compete to provide information via social and search. Marketing to Networks. Let me step back and give a summary of my analysis. Expanding Services.

Amazon 212

Amazon Paid Content Buy Marketing Management 212

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Table of Contents.

Social Media 111

Social Media Trends Marketing AI Media 111

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Dig right in!

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Vidyard

OCTOBER 19, 2016

What were some of the key milestones that got us to where we are now — a world where Facebook’s CEO believes video will be as big as mobile phones in how we communicate, and Cisco conservatively estimates that up to 80% of the internet’s traffic will be video by 2020. But finding video content was still a challenge.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Startups 101

Startups Top of Funnel Work Management Business 101

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126